
In a period of unprecedented global shifts, consumer behaviours, data, and analysis are key in deriving strategies that are adaptable, customer-driven, and connect data information to marketing techniques.
The MSc in Marketing Analytics equips young talented bachelor's degree holders who show a strong analytical appetite with the quantitative & analytical tools and the know-how to make sound marketing decisions.
Through this 18 month programme entirely taught in English, you will cover a range of topics and techniques allowing you to become a performant analytical marketer ‒ from customer experience, digital business models strategies to sentiment analysis to digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Language: English
Location: Lille Campus
Program length: Sept-May: on-campus academic courses* / June onwards: work experience
Deadline to apply: 30-Jun-22
*Based on applicants’ background, some remote and self-paced courses may be required from July-August before starting the program
The MSc in Marketing program prepares you for marketing positions where quantitative data analysis is key.
PROGRAMME LENGTH
Program length: Sept-May: on-campus academic courses* / June onwards: work experience
*Based on applicants’ background, some remote and self-paced courses may be required from July-August before starting the program
HIGHLIGHTS OF THE PROGRAMME
♦ 18-month full-time programme: 1-year academic & 4-6-month internship/work placement
♦ Taught entirely in English
♦ A mix of foundation courses, core courses, electives & concentrations
♦ Career Booster
♦ Master Project
♦ French Classes
FIELDS
♦ Marketing analytics
♦ Data analysis
♦ Consumer behaviour
♦ Digital marketing
♦ Psychology, consumer analysis
4-6-MONTH INTERNSHIP
The personal and professional benefits of an internship are immense and long-lasting. Expanding your global contact network is no different. During your internships abroad you will develop valuable business relationships that will take your career goals to an international level. Many students find their jobs as a result of internships during their time at EDHEC.
MASTER PROJECT
The Master Project allows you to put acquired knowledge and skills into practice. If you prove your ability to perform high-quality research, EDHEC faculty or members of its research centres may, working under their supervision, offer you the opportunity to deliver your Master Project in the form of applied research.
CREDITS VALUE
120 ECTS.
Career paths you can pursue:
Careers of tomorrow that you may choose to pursue:
“In our current digital, fast-moving and consumer-centric society, the success of a business relies on its ability to position itself in a way that combines a thoughtful marketing strategy with thorough analysis of the ever-increasing volume of information that consumers share on a daily basis. To this end, companies need managers capable of pursuing a marketing approach and making sense of the vast quantity of consumer-related data at their disposal. In this context, the MSc in Marketing Analytics aims to provide companies with such highly prized quantitative profiles. Accordingly, our team of experts equips students with professional and valued skills in both quantitative data analysis and marketing fields, while ensuring a permanent connection between both.”
— Etienne Denis, director, MSc in Marketing Analytics
Professor - Dean of Faculty and Research
Marketing
Associate Professor
Strategy
Assistant Professor
Accounting
Lecturer, Member of the EDHEC Family Business Research Centre
European Legal Strategy
Assistant Professor
Operations & Supply Chain, Strategic Management
Associate Professor
Organizational Behaviour, Family Business
Professor, Member of the EDHEC Family Business Research Centre
Family Business, Business History, Strategic Management
Associate Professor
Economics
Professor - Head of Faculty Marketing
Marketing
Associate Professor
Social Network Analytics, Information Systems
Assistant Professor
Marketing
Professor
Finance
Associate Professor - Coordinator of Accounting and Control Department
Professor - Co-director of LL.M Law & Tax Management - Member of EDHEC Augmented Law Institute
Law
Associate Professor and Deputy Head of Data Science, Economics & Finance
Economics
Professor & Director, MSc in Management Studies
Communications, Management
MBA Executive Director & Professor
Strategy
Associate Professor
Marketing
Head of Leadership Development Chair & Professor
Management
Associate Professor, Member of the EDHEC Augmented Law Institute
Law, Tax
Assistant Professor
Marketing
Head of Modern Languages & Professor
Languages
Associate Professor & Researcher at the EDHEC Value Creation Research Centre
Information Technology
Head of Faculty (Law), Professor & Member of the EDHEC Augmented Law Institute
Law, Business ethics
Associate Professor of Entrepreneurship, Academic Director of the Msc in Entrepreneurship & Innovation
Entrepreneurship
Director of the EDHEC Value Creation research centre - Academic Director of MSc Financial Management in European Apprenticeship Track - Director of Executive MBA & Professor
Accounting, Finance
Associate Professor, Member of the EDHEC Economics Research Centre
Economics
Assistant Professor
Marketing
Associate Professor
Financial Analysis, Banking, Management Control
Director Business Management track, Programme Director MSc in Marketing Management & Professor
Marketing
Associate Professor
Finance
Associate Professor, Director of the Open-leadership Chair
Management
Associate Professor and Coordinator International Academic Affairs
Management
Professor of Strategy
Operations & Supply Chain
Assistant Professor - Marketing
Marketing
Professor
Strategy
Head of EDHEC Family Business Research Centre - Associate Professor
Management
Professor
Operations & Supply Chain
Associate Professor
Strategy
Associate Professor
Marketing
Associate Professor
Law
Associate Professor, Deputy Head of the Faculty of Data Sciences, Finance and Economics, Member of the Economics research Centre
Economics
Associate Professor, Researcher at the EDHEC Augmented Law Institute, September 2020
Law
Associate Professor, member of the EDHEC Family Business Research Centre
Management, Strategy
Associate Professor & Deputy Head of Faculty (Marketing)
Marketing
Professor, Member of the Economics Research Centre
Economics
Associate Professor
Marketing
EDHEC International BBA Director - Management Studies & Professor
Finance
Research Director, Head of the chair Criminal Risks Management, Lecturer
Professor
Marketing
Professor & Director MSc in Strategy, Organisation & Consulting
Operations & Supply Chain
Assistant Professor
Management
Director of the EDHEC Foresight, Innovation & Transformation Chair - Professor
Innovation Management, Strategic Management, Technology Management, Strategy
Associate Professor
Accounting
Professor - Director of the EDHEC Augmented Law Institute, Co-Head of LL.M Law & Tax Management - Professor
Law
Professor
Marketing
Associate Professor, Member of the EDHEC Family Business Centre
Accounting
Professor - Director of the MSc in Creative Business & Social Innovation
Culture
Associate Professor
Law
Associate Dean of Graduate Studies, Associate Professor of Decision Science
Professor
Management
Assistant Professor
Marketing
Professor
Strategy
Professor
Management
Associate Professor, Member of the EDHEC Augmented Law Institute
Economics
Associate Professor
Corporate Social Responsability
Professor
Marketing
Assistant Professor
Operations & Supply Chain
Associate Professor
Information Technology
Professor, Head of Faculty (Strategy, Entrepreneurship, Operations)
Strategy
Professor
Finance
Professor
Law
Assistant Professor
Data Science, Data Science
You will complete three of these five foundational courses online in the July-August period. Depending on your background, the Selection Committee may require you to take specific classes or you may choose three courses from this list.
The Basics of Statistics module presents the basic principles of statistical data analysis (description, estimating, testing), as well as the most common statistical methods, such as linear regression.
The Introduction to Coding with R module
introduces R, a standard and powerful programming language well suited to data analysis, its objects and syntax
presents Anaconda and RStudio, two user-friendly working environments for R
presents selected built-in functions that perform common tasks.
Our teaching methods are aimed to give you the core competencies necessary to compete in a complex and competitive business environment. You will learn to deepen your analytical thinking, develop practical skills, and design creative strategies for business success.
Our methodology includes:
♦ Core curriculum
♦ Blended learning
♦ Applied learning
♦ Personal performance coaching
Our MSc students have the opportunity to apply for a study tour. The objective is to immerse themselves in a real professional and cultural environment to become acquainted with specific industry practices. By way of illustration, our past study tours have focused on the creative economy in Montréal, on innovative businesses in San Francisco, Berlin and Paris, on value creation in the film industry in Bulgaria, on new tech in Dublin, on the legal industry, and LegalTech in London … and much more.
EDHEC Career Centre helps you to master your career plan.
A dedicated team organises numerous training and recruitment events, on- and off-campus, to prepare you for challenging international recruitment processes and to help you network with potential employers.
BOOST YOUR CAREER
Understanding and developing the attributes and skills employers require is key to employability. This is why the EDHEC Career Centre offers a programme specifically designed to help master’s students define and achieve their career goals ‒ the EDHEC Career Booster. The programme looks at students' specific needs, wants and goals in the context of their professional development and matches them to job-market requirements.
Eighty percent of our EDHEC Career Services for students are tailored to individual needs and career goals.
YOUR CAREER GOALS
Through a four-step programme, which includes self- and 360-degree assessment, you will get to know yourself better, identify your strengths, key attributes and areas for development, and define your career goals and job-search strategy. You will benefit from year-round individual career advice from dedicated counsellors, external experts and coaches, both on campus and remotely, as well as personalised coaching based on our in‑house assessment.
YOUR CAREER TRAINING
Through voluntary and mandatory career training, workshops, CV clinics and assessment centres, you will hone your skills and learn to master the most competitive recruitment processes. As an MSc student, you will benefit from customised training by industry, market and function, in addition to individual mock interviews, including technical interviews and case practice. EDHEC Career Centre also offers a fully online career development programme that allows you to train at your own pace, in line with your goals.
YOUR CAREER OPPORTUNITIES
EDHEC Career Centre organises more than 120 events annually, focusing on industry-specific insights or jobs, market trends and companies. It also organises four company trips to Dublin, London, Luxembourg and Paris. You will have access to exclusive internships and job offers.
List of services Career Centre provides:
Every year EDHEC Career Centre organises a number of events throughout the year to give its students an opportunity to learn about job and internship opportunities offered by companies, government agencies, and non-profit organizations where they might like to work with.
Learn more about the various events organised by the career centre department.
► Please Note: Applications are received and evaluated on a rolling basis until 30th of June 2022.
All of EDHEC's full-time MSc programs are accredited by the CEFDG at the Grade Master level. Enrolled students are eligible for a Temporary Resident Permit (or APS for Autorisation Provisoire de Séjour) at the end of the program.
*Tuition fees are provided for information only and are subject to change.
EDHEC seeks talented candidates from diverse backgrounds, with a history of academic achievement and demonstrated potential for growth and professional success.
♦ 3-year bachelor degree minimum.
♦ English proficiency tests with minimum scores of:
► English native speakers or those holding a degree taught in English (minimum 3 years) are eligible for an English Test waiver
Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your file
♦ CV
♦ Letter of motivation
♦ Academic transcripts
♦ 2 letters of recommendation
♦ Online interview to complete
EDHEC welcomes applications from candidates of all nationalities.
Apply online here.
Your application file will be processed by the Admissions Team and sent to the Selection Committee for appraisal. The Selection Committee takes place on a rolling basis from October to June 30th. It is advised to apply early in order to stand out.
You will be informed by email on the progress of your file including the final decision.
♦ If you are a new user, you must create your account / Sign up.
♦ If you already have an account (candidate EDHEC student), please jump directly to step 5 by clicking on the "Apply online" button. It means you are already in the system, so there is no need to "create your account".
♦ After creating your own account you will receive a validation e-mail. Click on the link provided in this mail to activate your account.
♦ You will then receive a confirmation containing your personal login and password.
♦ Once you register or if you already have a valid EDHEC account, access the online-application form and enter your login.
♦ To avoid losing your information during your application, please do not refresh the current page or go back to the previous one without saving your application first.
♦ Your application may be done in several stages. The information entered each time will not be lost.
♦ Before going to the tab "Payment", please check that you have not forgotten any element of your application file and that all the information is correct. Further modifications will not be possible after payment has been made.
♦ Application fees must be paid online.
♦ After validation, your application will reach to the final stage and no reimbursement will be possible, even in the event of your withdrawal.
♦ If you encounter any technical problems during the completion of your online application, please send an email to: [email protected]
♦ Important Note: Please use only ONE email address to submit your Online Application and to communicate with the Admissions team.
As part of EDHEC's strategic plan "Impact Future Generations", EDHEC has been committed to enabling talented students to pursue their studies through a diverse & transparent scholarship scheme. The French Ministry of Foreign and European Affairs also offers a large number of grants and scholarships and there are numerous bodies worldwide supporting the study of international students joining a Master's program. Below is a comprehensive view of scholarships, grants and loans available.
Scholarships and financial aids can be critical factors when it comes to embarking on a Master's program, so we aim to make the process as simple as possible. All admitted candidates are automatically considered for an EDHEC scholarship. Results from the scholarship committee are announced by email at the same time as the admission result. No additional document is required apart from scholarships marked with a *.
EDHEC Academic Excellence Scholarship offers high-potential candidates up to 50% reduction on their tuition fees. The scholarship supports high-profile candidates based on the excellence of their academic profile, impressive experience and extracurricular activities.
Deadline: June 30th.
A selective range of country and sector specific scholarships are also available, all subject to a June 30th deadline; full details below:
EDHEC scholarships are not cumulative.
Through established and strong partnerships with local & international bodies, EDHEC has secured a number of grants and financial aids helping talented students join their dream program.
WORLDWIDE
AUSTRIA - GERMAN - SWITZERLAND
COLOMBIA
ECUADOR
GUATEMALA
HONDURAS
INDIA
MEXICO
RUSSIA
SPAIN
The EIFFEL Scholarship offers financial support to high-achieving international candidates. It awards about €1200 per month. The scholarship is financed and managed by the French Ministry of Foreign Affairs and International Development
EIFFEL and EDHEC scholarships cannot be combined.
WORLDWIDE
ALBANIA
AUSTRIA
BELARUS
BOLIVIA
BRAZIL
BULGARIA
CAMBODIA
CANADA
CHILE
CHINA
COLOMBIA
CROATIA
CYPRUS
EGYPT
EL SALVADOR
ESTONIA
FINLAND
FRANCE
GEORGIA
GERMANY
GREECE
HUNGARY
INDIA
INDONESIA
ISRAEL
IVORY COAST
JAPAN
KAZAKHSTAN
LATVIA
LEBANON
MACEDONIA
MALAYSIA
MEXICO
MOLDOVA
MOROCCO
NETHERLANDS
NIGERIA
PAKISTAN
PHILIPPINES
POLAND
ROMANIA
SAUDI ARABIA
SERBIA
SINGAPORE
SLOVAKIA
SLOVENIA
SOUTH AFRICA
SOUTH KOREA
SPAIN
SWEDEN
TAIWAN
THAILAND
TURKEY
TUNISIA
UNITED KINGDOM
UKRAINE
UNITED STATES OF AMERICA
VIETNAM
The International Students Office (ISO) assists students to settle in smoothly in France by organising orientation events and multicultural seminars to welcome international students to EDHEC Campuses in Lille and Nice. The team guides students with administrative procedures before their arrival and during their stay and answers all questions about French systems (medical and home insurances, banks, resident permits, etc.).
What are the deadlines to apply for the programmes?
Do you accept scanned documents?
Should the application file and the two recommendation letters be typed or written freehand?
Will the International Admissions’ team contact the referees to send the letters of recommendation?
Will my referees receive an automatic confirmation when they send the letters by email?
Will I have an interview with the Programme Manager?
How is the Online interview conducted?
Can I apply for more than one programme?
English proficiency test
What are the expected scores?
What is the EDHEC's institution code for the TOEFL?
Can I apply for a waiver?
► English native speakers or those holding a degree taught in English (minimum 3 years) are eligible for an English Test waiver.
Is there any help for students with regard to campus housing?
What is EDHEC's code for GMAT?
As a reminder, aptitude tests* are required for some programs and optional for others. Please see “Admission requirements” on your program of interest. (*GMAT/GRE/TAGE MAGE/CAT official test score report for Indian students only of CFA level II for Finance programs only
*(GMAT/GRE/TAGE MAGE/CFA level II (for Finance programs only) / CAT official test score report for Indian students only)
Can I add an unofficial GMAT score report to my application file?
How does financial aid apply to the tuition fees?
What is the EDHEC Career Centre?
Complementary courses in French are offered to all international students enrolled in our MSc programmes. Our French classes cover all learning levels, from complete beginner to advanced study. The goal is to support your acculturation to French culture and give you the linguistic foundation—grammar, vocabulary, reading, writing and listening—to express yourself in the French language.