MSc in Marketing Analytics
Introducing our Master's in Marketing Analytics, where you will learn the analytical and quantitative skills to make sound marketing decisions, based on data and a thorough knowledge of consumer behaviour.
Financial Times 2023
QS 2024
Master in Management ranking - Financial Times 2023
Start date
Early September 2024
Application deadline
June 7, 2024
BECOME A DATA-DRIVEN MARKETER WITH THE MSc IN MARKETING ANALYTICS
In a period of unprecedented global change, consumer behaviour, data and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques.
EDHEC’s Master’s in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and knowledge they need to make sound marketing decisions.
On this 18-month marketing analytics programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical marketer ‒from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Data visualisation softwares and Google Analytics.
In partnership with:
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Ubisoft
“EDHEC Business School has been chosen as a partner because of its innovative and excellent academic approach. The school trains open-minded students, well adapted to a changing world and innovation-driven.“
Microsoft
“In the face of the rapid changes transforming the expectations of the professional world, Microsoft is committed to working alongside EDHEC to develop the knowledge and skills of students. Thus, in close collaboration with the teaching teams, we support the development of expertise in our technologies in the fields of cloud, artificial intelligence, data and CRM. This expertise, recognised by Microsoft certifications, is a major asset for the employability of future talent.”
La Redoute
Through this innovative educational partnership, La Redoute will have access to a pool of new talents to support the development and effectiveness of its technological tools. EDHEC Students will benefit from La Redoute's expertise to develop their skills and get ready to tackle the new challenges of the digital and data world of tomorrow.
Overview
YOUR MSc IN MARKETING ANALYTICS IN A NUTSHELL
The MSc in Marketing Analytics programme prepares you for marketing positions in which quantitative data analysis is key.
Key skills developed
- Build sought-after technical skills
- Interpret data
- Understand and analyse consumer behaviour
- Analyse complex marketing issues based on quantitative data analysis
- Generate precise insights into customer behaviour and experience
- Turn data into insightful and efficient marketing strategies
- Develop strategic decision-making in digital and traditional marketing
- Learn how to create new ways of marketing to and engaging with customers.
Hi,
Have you ever wondered why sometimes we like
watching sad movies?
Have you ever asked yourself why some influencers
make a living out of it while others with hundred of thousands of followers cannot sell a single t-shirt?
And who are the people who decided to stop
using Google services?
It’s always easier to explain seemingly irrational behaviours when you have data to do so.
Box office data, social media analytics, browser
and cookies data.
The good news is: we are in the data boom
era and nowadays, data are just waiting for you to make sense out of them.
Want to be part of this next generation of efficient analytical and marketing leader knowing how to deal with rich data? If so, our Master of Science in Marketing Analytics is the right programme for you!
In a period of unprecedented global shifts and
hyper-connectivity, the creation of sound marketing decisions relies, more than ever, on the combined knowledge of consumer behaviour with the increasing volume of information shared on a daily basis.
Successful businesses rely on decisioners who can bring together the creativity of marketers and the rigour of data analysts.
EDHEC MSc in Marketing Analytics is an accredited
programme entirely taught in English and
based in Lille, which will equip young talented
bachelor’s degree holders with a strong analytical appetite with the latest in-demand skills in marketing data expertise.
You will learn how to derive marketing strategies
that are adaptable, data-driven and consumer-centric.
Remember, data is information, and information
is power!
In this video, you will discover the programme
structure, the learning outcomes and which career paths you could pursue upon graduation.
If you are joining in direct entry our MSc in Marketing Analytics, the programme’s structure will be as following:
During this 18-month programme, you will start with some foundation courses in July-August, followed by the coursework from September until May ending with 4 to 6 months internship.
For students following the Master in Management
– Grande Ecole Programme you can specialise in your final year by choosing this course too!
So what will you learn?
You will learn to deepen your analytical thinking
while developing your practical skills through the use of multiple softwares.
Indeed, you will need to embrace new technologies
and respond to trends in the market, and to design creative strategies for business success.
The MSc in Marketing Analytics creates a bridge between creative marketing and rigorous data analysis, where numbers and figures support
marketing strategies to optimise impact and results.
Your starting point will be the consumer’s perspective. More precisely, you will get to dissect the psychology driving his behaviour, but you will also learn about his rights, in terms of data protection and privacy.
Simultaneously, you will get familiarised with statistics and models used in marketing contexts but also, to the basics of coding and data scraping, which will enrich your set of data collection tools. Using data visualisation software, web metrics
tools, customer management processes and much more, not only will you learn how to collect
and interpret raw data, but you will also discover how to turn your data into recommendations.
Finally, the wide array of elective courses offered to you, such as sustainability management, creative entrepreneurship, innovation and digital transformation, and much more, will also sharpen your marketing decision skills!
You will have the great opportunity to make your profile unique and align it with your career goals.
At EDHEC, we strongly believe in learning by doing.
Our blended learning methodology includes seminars, workshops, transversal team projects with marketing and data professionals from the field and applied learning through case studies, and consulting projects.
In a nutshell, the EDHEC MSc in Marketing Analytics equips you with the quantitative reasoning to allow your future brand to remain competitive and tailor its experience based on consumer behaviour metrics.
Throughout your programme, you will also benefit from many services, such as our world acclaimed Career Centre which will accompany you throughout your journey to propel your career in Marketing Analytics!
Your future role could be: Marketing Analyst, Market Researcher, CRM Manager or Digital Media Analyst...
And be prepared for upcoming career roles such as: Mood & Empathy Manager, sixth-sense analyst, Machine and people ethics manager, Bot manager, Neuro A/B tester, Algorithm bias auditor...
YOU might be the next marketing leader!
Thank you very much for watching this presentation.
Have a great day, and hopefully, we’ll see
you soon on our beautiful Lille campus!
Programme Structure
BUILDING YOUR CAREER PATH
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| JULY-AUG | SEPT-FEB | MAR-MAY | JUNE-ONWARDS |
Programme Length
September–May: on-campus academic courses** - June onwards: work experience
- 18-month full-time programme: One-year academic programme and a 4-6-month internship/work placement
- Taught entirely in English
- A mix of foundation courses, core courses & electives
- Career Booster
- Master’s project
- French classes
*based on applicant's background, some fully remote and self-paced courses may be required before the on-campus modules begin in September.
In our current fast-moving and consumer-centric digital society, the success of a business relies on its ability to position itself in a way that combines a thoughtful marketing strategy with thorough analysis of the ever-increasing volume of information that consumers share on a daily basis. To this end, companies need managers capable of pursuing a marketing approach and making sense of the vast quantity of consumer-related data at their disposal. Against this backdrop, the MSc in Marketing Analytics aims to provide companies with highly prized quantitative profiles. Accordingly, our team of experts equips students with valuable, professional skills in both the quantitative data analysis and marketing fields, while ensuring a permanent connection between both.
Etienne Denis
Director, MSc in Marketing Analytics
Courses
THE CORE SKILLS YOU NEED IN MARKETING ANALYTICS
Our teaching methods aim to give you the core skills you need to succeed in a complex and competitive business environment. You will learn to deepen your analytical thinking, develop practical skills and design creative strategies for business success. Our methodology includes:
- Core curriculum
- Blended learning
- Applied learning
- Personal performance coaching
Our methodology includes:
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Core curriculum
- Embraces the latest technology
- Responds to trends in the market
- Co-developed with leading business partners
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Blended learning
- Tutorials
- Lectures
- Workshops
- Seminars
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Applied learning
- Business games
- Case studies
- Consulting projects
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Personal performance coaching
- Interviewing strategies
- Teamwork development
- Intercultural communication skills
Michael Antioco
Michael Antioco
Michael Antioco joined EDHEC Business School as Professor in Marketing in September 2013.
Pierre-Jean Barlatier
Pierre-Jean Barlatier
Foresight, Innovation and Transformation Chair Affiliate
Pierre-Jean Barlatier, PhD, Habil. is Associate Professor of Strategy at EDHEC Business School.
Raginee Baruah
Raginee Baruah
Raginee Baruah is an Assistant Professor of Accounting. Her research work involves exploring the management control systems firms use as a system to manage their workforce.
Fabian Bernhard
Fabian Bernhard
Professor and Researcher in Family Business and Psychology
Prof. Dr. Fabian Bernhard is a Professor of Management and Psychology and is part of the Family Business Center at EDHEC Business School in Paris, Lille, Nice and London.
Ludovic Cailluet
Ludovic Cailluet
EDHEC Centre for Responsible Entrepreneurship Director, Family Business Chair Research Associate, Global Economic Transformation & Technology (GETT) Track Director
Ludovic Cailluet, PhD, is Professor of Strategy and Business History at Edhec Business School.
Grégoire Cauchie
Grégoire Cauchie
Grégoire Cauchie, PhD, is Associate Professor of Economics and member of the Economics Research Centre at EDHEC Business School.
Marie-Cécile Cervellon
Marie-Cécile Cervellon
Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref.
Martin Chour
Martin Chour
Martin Chour holds a PhD in Marketing and Consumer Behavior from the University of Lille. His research mainly focuses on family consumption and gender marketing.
Gilles COLEY
Gilles COLEY
Christophe Collard
Christophe Collard
Deputy Head of Law, LLM in Law & Tax Management Manager BLM Manager, EDHEC Augmented Law Institute Researcher
After his postgraduate research degree in law, Professor Christophe Collard worked for the French government and began teaching at the Lille School of Law.
David Dalmasso
David Dalmasso
David Dalmasso gained a PhD in Economics in 2002 from Nice University. His teaching focus to date has been on Economics and quantitative techniques.
Peter Daly
Peter Daly
Director of MSc in Management & Leadership
Denis Dauchy
Denis Dauchy
EMBA Programme Director, Leadership Development Chair Affiliate Researcher, Management in Innovative Health Chair Research Associate
Denis Dauchy, PhD, is Professor of Business Strategy and Director of EDHEC's Executive MBA, with professional experience in business and consultancy.
Arne De Keyser
Arne De Keyser
Arne De Keyser is Full Professor of Marketing at EDHEC Business School (France). His research focuses on customer experience, service recovery and frontline service technology.
Sylvie Deffayet Davrout
Sylvie Deffayet Davrout
Sylvie Deffayet Davrout, PhD, is Professor of Management and Head of Leadership Development Chair at EDHEC Business School.
Emmanuelle Deglaire
Emmanuelle Deglaire
EDHEC Augmented Law Institute Researcher
Emmanuelle DEGLAIRE is law teacher at EDHEC Business School, specialized in both business law and tax matters. She received her Ph.D. working on taxation of French partnerships with Mr.
Etienne Denis
Etienne Denis
MSc in Marketing Analytics Director, Management in Innovative Health Chair Research Associate
Etienne Denis is an Assistant Professor at the EDHEC Business School since 2018.
Elizabeth Dickson
Elizabeth Dickson
Business Communication Coordinator
Philippe du Jardin
Philippe du Jardin
IT Coordinator
Philippe du Jardin, Ph.D, is Professor of computer science at EDHEC Business school.
Björn Fasterling
Björn Fasterling
EDHEC Augmented Law Institute Researcher
Björn Fasterling, PhD, is Professor of Law and Business Ethics at EDHEC Business School, member of the EDHEC Augmented Law Institute.
Maria Figueroa-Armijos
Maria Figueroa-Armijos
Maria Figueroa-Armijos, PhD is an Associate Professor of Entrepreneurship at EDHEC Business School.
Ivan Gordeliy
Ivan Gordeliy
Ivan Gordeliy has been an Assistant Professor at EDHEC Business School since 2020. His research focuses on Word-of-mouth and on product reviews.
Claire Grevet
Claire Grevet
I first joined Edhec in 1998 as a practitioner through continued banking experience until 2004 when I definitively chose full-time teaching occupation.
Guergana Guintcheva
Guergana Guintcheva
Master Business Management Programme Director
Guergana Guintcheva, Ph.D, is Professor of Marketing and Master Business Management Programme Director at EDHEC Business School.
Frédéric Herbin
Frédéric Herbin
Hager Jemel-Fornetty
Hager Jemel-Fornetty
Hager Jemel, PhD, is Associate Professor of Management at EDHEC and Director of EDHEC Open Leadership Innovation Centre for Diversity & Inclusion at EDHEC Business School.
Martijn Jungst
Martijn Jungst
Martijn Jungst, Ph.D is Associate Professor of Management at EDHEC School of Business. He earned his PhD in Organizational Behavior from Maastricht University, The Netherlands.
Sachin Kamble
Sachin Kamble
Foresight, Innovation and Transformation Chair Member
Dr. Sachin S. Kamble is Professor of Strategy (Operations and Supply Chain Management) at EDHEC Business School, Lille, France. He holds a Ph.D.
Yenee Kim
Yenee Kim
Yenee Kim holds a Ph.D. in Marketing and has been an Assistant Professor at EDHEC Business School since 2020.
Karin Kollenz-Quétard
Karin Kollenz-Quétard
Foresight, Innovation and Transformation Chair Member
Karin Kollenz-Quetard is a Professor of Strategy at EDHEC Business School, but also intervenes in customized programs at London Business School (UK), HEC (F) and Duke CE (EU).
Rania Labaki
Rania Labaki
Rania Labaki is Director of the EDHEC Family Business Centre and Associate Professor of Management at EDHEC Business School, where she teaches and conducts research at the intersection of the field
Eric Labbe
Eric Labbe
Konstantinos Lioukas
Konstantinos Lioukas
Konstantinos Lioukas, Ph.D, is Associate Professor of Strategy at EDHEC Business School.
Patrick Longuet
Patrick Longuet
Professor Longuet has been working in the faculty until 2000. His company experience in Marketing makes him particularly appreciated by the students he coaches for project Management.
Isabelle Lorrain
Isabelle Lorrain
Professor Lorrain had been teaching law at University level and in numerous institutions for 25 years and she has been an attorney.
Serge Macé
Serge Macé
Serge Macé, Ph.D, is Associate Professor, Deputy Head of the Faculty of Data Sciences, Finance and Economics and Member of the Economics research Centre.
Isabelle Mari
Isabelle Mari
Head of faculty - Strategy, Entrepreneurship & Operations
Family Business Chair Research Associate
Isabelle MARI is associate professor in Management & Strategy at EDHEC Business School. Her primary teaching areas are Management, Leadership & Corporate governance.
Marie-Catherine Mars
Marie-Catherine Mars
Management in Innovative Health Chair Research Associate
Marie-Catherine Mars, Ph.D, is Associate Professor of Marketing at EDHEC Business School. Before joining EDHEC, she worked as a marketing manager in the advertising and fashion industry.
Tristan-Pierre Maury
Tristan-Pierre Maury
Director of the Grande Ecole and Masters of Sciences
Tristan-Pierre Maury, PhD, is Professor of Economics and Director of the Grande Ecole and Masters of Sciences.
Loick Menvielle
Loick Menvielle
Loick Menvielle, Ph.D, has been Associate Professor of Marketing at EDHEC Business School since 2006. He has been visiting professor at Geneva School of Economic and Management (GSEM).
Jean-Christophe Meyfredi
Jean-Christophe Meyfredi
EDHEC International BBA Director
Jean-Christophe Meyfredi, PhD, is Professor of Finance at EDHEC Business School.
Bertrand Monnet
Bertrand Monnet
Camille Pradies
Camille Pradies
Diversity & Inclusion Chair Research Associate
Camille Pradies, Ph.D, is Associate Professor of Management at EDHEC Business School. She earned her Ph.D. in organizational behavior at Boston College.
Anne-Lise Ronsse
Anne-Lise Ronsse
Christophe Roquilly
Christophe Roquilly
Co-Head of LL.M Law & Tax Management
Christophe Roquilly, Ph.D, is Professor of Law, where he is Director of the EDHEC Augmented Law Institute . Christophe served as Dean of Faculty and Research from 2014 to 2020.
Sabine Ruaud
Sabine Ruaud
Sabine Ruaud, PhD, is Professor in the Marketing Department where she is involved in a wide variety of teaching activities for Bachelor, Postgraduate and Executive programs.
Elie Salameh
Elie Salameh
Elie Salameh, PhD, is an Associate Professor of Accounting and Head of Accounting, Control & Law Department at EDHEC Business School.
Isabelle Sequeira
Isabelle Sequeira
MSc in Creative Business & Social Innovation Manager
Dominique Serio
Dominique Serio
Dominique SERIO is Associate Professor of Law at EDHEC Business School with a specialization in innovation and new technologies for entrepreneurial projects.
Michelle Sisto
Michelle Sisto
Associate Dean of Graduate Studies
Arash Talebi
Arash Talebi
Arash Talebi is Assistant Professor of Marketing at EDHEC Business School (France). His research primarily focuses on understanding the role of emotions in consumer judgment and decision-making.
George Tovstiga
George Tovstiga
George Tovstiga, Ph.D, is Professor of Strategy at EDHEC Business School. He holds a doctorate in Engineering Sciences (Dr. sc. techn.
Giacomo Valletta
Giacomo Valletta
EDHEC Augmented Law Institute Researcher
Giacomo Valletta, PhD, is Associate Professor of Economics at EDHEC Business School.
Bastiaan Van Der Linden
Bastiaan Van Der Linden
MSc in Global & Sustainable Business Manager
Bastiaan van der Linden is Associate Professor of Corporate Social Responsibility at EDHEC Business School and Director of the MSc in Global and Sustainable Business.
Joëlle Vanhamme
Joëlle Vanhamme
Academic Director EMBA
Cédric Verbeeck
Cédric Verbeeck
MSc in Data Analytics & Artificial Intelligence Manager
Cedric Verbeeck, PhD, is Professor of Operations management and Co-Director of the MSc in Data Analytics and Artificial Intelligence at EDHEC Business School.
Patrick Vermesch
Patrick Vermesch
Philippe Very
Philippe Very
Philippe Very is professor of strategic management at EDHEC Business School, France. He is also Robert Reynolds Distinguished Lecturer at the University of Denver, Colorado.
Milos Vulanovic
Milos Vulanovic
Milos Vulanovic, Ph.D, is Professor of Corporate Finance at EDHEC Business School. He is teaching in various EDHEC programs. He holds a Ph.D.
Jérémy Leymarie
Jérémy Leymarie
You will take three of the following five online foundational courses in the July/August period prior to arriving on campus. Depending on your background, the Selection Committee may require you to take certain classes or allow you to choose three courses from the list.
The objective of this course is to provide you with a solid grounding in the principles and practices of finance and to develop your understanding of the tools required to make good financial decisions.
This module aims to provide you with knowledge and understanding of key management issues in corporate finance and the market for financial assets.
This course objectives are to equip you with sound understanding of the fundamental concepts and vocabulary used in statistical modelling and make you aware of the powers of data analysis. It will enable you to correctly assess the validity of current techniques to common business situations, use simple Python programs to manipulate data and expressions, and confidently handle the presentation and interpretation of data using python language.
The course is designed to provide you with an overview of the foundations of financial accounting, with a practical focus on financial statement analysis and the valuation of public organisations. These foundations are deemed necessary for students to successfully pursue their studies at master's level.
The purpose of this course is to equip you with a fundamental knowledge of marketing and to demonstrate the key role that marketing plays in any organisation. You will gain a better understanding of what marketing is and its role in the firm, as well as the process of value creation from the perspective of customers, producers and society at large. You will learn how to mix various marketing tools and techniques in a coherent manner.
The primary objective of this course is to help you answer important strategic questions for companies or organisations, such as: What business will we be in? How do we compete for resources and create value? How do we organise for and assess performance?
In this course, you will focus on the complex and multidimensional nature of strategic decision-making.
Core modules are classes that must be taken by all students of the programme.
Nowadays, data-driven decision-making is the dominant paradigm of the marketing industry. Advanced theories of psychology are the most powerful tool in a marketer’s arsenal for describing, interpreting and, most importantly, making educated predictions of consumer behaviour. You will be exposed to the classic, current and advanced theories of psychology needed to make sense of data. This course will also enable you to conceptualise real-world questions of consumer behaviour and use experimental methods to address those questions that lend themselves to experimentation. You will learn about topics such as perception, perceptual and sensory issues, memory, information processing, motivation and attitudes, choice and decision-making, moods and emotions, (mis-)prediction and intertemporal issues, goals and goal-directed behaviour.
You will be introduced to quantitative marketing research data analysis. Following a recap of the fundamentals of statistics, the course will take you step by step through the major analysis methods used in making marketing decisions, such as variance, regression and cluster analysis. Eventually, you will learn how to interpret the results and propose appropriate solutions.
You will gain an in-depth understanding of EU data protection law, with a particular focus on the General Data Protection Regulation (GDPR). You will learn to master the key concepts through practical case studies, while tackling the practical and problematic interplay of topics such as intellectual property law, database protection and consumer protection.
If marketers and practitioners want to take their marketing analytics to the next level, Python is the way to go. Python is a widely used general-purpose, high-level programming language designed with an emphasis on code readability. Its syntax allows programmers to express concepts in just a few lines of code. Recently, the software has seen growing success in the business world. You will learn how to use Python to improve marketing automation with in-built modules and data analytics.
Data visualisation is prompting a shift towards more data-driven marketing decisions. In this context, marketing professionals should not only be able to analyse and explore data, but also be able to visually convey findings to leverage relevant information. Using practical and real-life applications, you will learn about the fundamental concepts of data visualisation and become autonomous with Power Bi Software to create advanced and interactive dashboards.
You will gain awareness and understanding about responsible data management, professional deontology and regulations related to the manipulation of data in online marketing practices. You will acquire a better understanding of the ethical issues surrounding business and the economy and you will learn the practical implementation of ethical standards in marketing by analysing controversial marketing campaigns and studying innovative, ethically sound initiatives.
Upon completion of this course, you will have developed a real understanding of the types of ethical issues encountered in marketing and both company and consumer responses to them, which will help you resolve key issues and specific marketing-ethics problems.
The digital marketing trifecta is based on earned media, paid media and owned media, each pillar raising its own questions and opportunities in an era of user-generated content. How to gain more exposure to web properties with search-engine optimisation (SEO) and pay per click (PPC)? How to leverage media for a comprehensive marketing strategy? How to advertise using PPC? How to pay influencers? How to share reviews? Mentions? Reports? In addition, the planning of social-media marketing strategies and communications, you will gain a solid understanding of how to optimise the management and coordination of social-media channels and gain insights into the technical side.
The current era of user-generated content offers limitless opportunities for customer management practitioners. When building its customer management strategy, a company should aim at personalized, ever-evolving, and lasting relationships. In this course sponsored by Microsoft, students will be familiarized with Microsoft's latest Customer-Engagement related technologies, tools, and platforms and have the opportunity to receive the related Microsoft Certification (Dynamics 365_CRM).
An essential methodological element of contemporary marketing analytics is the quantitative analysis of textual data. You will be introduced to the concepts, techniques and uses of text mining, text analysis and natural language processing in the contexts of marketing and word-of-mouth marketing. The course will also cover analysis of user-generated content (UGC), such as product reviews or the reactions of consumers or influencers to social networks, as well as how to gather textual customer intelligence. You will learn how to collect, analyse and interpret textual data and extract actionable marketing insights from that analysis.
Revenue management, or yield management, is all about maximising revenue through the combined, effective management of a firm’s pricing strategy, inventory control and availability control. Having moved into the era of Big Data, revenue management has become an application for disciplined analytics that predict consumer behaviour to optimise product pricing, availability and profit growth.
Over the past two decades, political, social and technological developments have disrupted the strategic business landscape in almost every country around the world. There is an ongoing paradigm shift towards a more service-dominant, digital and global economy. As a result, future managers are confronted with an increased need to justify their trade-offs in the managerial decision-making process. Business research can be defined as a systematic inquiry that provides information for managerial decision-making.
As a future manager, you will need to understand how effective business research can provide high-quality information to improve managerial decision-making. The business research process is a sequential process based on scientific methods and allows future managers to understand, evaluate and conduct research to improve managerial decision-making.
Personalisation period
As part of the personalisation period of your MSc programme, you will be able to choose one certificate to complete or broaden your expertise by taking part in a learning expedition and follow several elective courses.
All students must complete a Master’s project, which provides the opportunity to develop strong writing and analytical skills and to gain expertise on a given topic.
You can choose your electives from a list of courses.
- Behavioural science for sustainability
- Business models for sustainability
- Challenge orange jeunes talents
- Data analytics with python for starters
- Introduction to sustainable finance
- Managing risks, compliance and human rights
- Marketing intelligence for luxury
- Responsible ai & data protection
- Strategic cost and performance management
- Vba for excel
- Customer & data analytics
- Economic crime, fraud and money laundering
- Is our digital & tech world sustainable?
- Global justice & human rights
- Luxury brand management
- Managing diversity & inclusion in the entertainment industry & beyond
- Managing innovation & digital transformation
- Marketing intelligence for luxury
- Press vs public relations, new media vs social networks
Our MSc students may apply to participate in a study tour. The aim is to immerse the students in a real professional and cultural environment, so as to become acquainted with specific industry practices. By way of illustration, our past study tours have focused on the creative economy in Montréal, on innovative businesses in San Francisco, Berlin and Paris, on value creation in the film industry in Bulgaria, on new tech in Dublin and on the legal industry and legal tech in London.
This year, you can choose from the followings:
CeADAR, the National Centre for Applied Data Analytics and Artificial Intelligence, acting through its administrator, the University College Dublin (UCD), National University of Ireland, provides a 3-day training programme on “Business-oriented Applied Data Analytics and Machine Learning”. This programme, which includes master classes, practical exercises and corporate visits provides an extensive overview of applied data analytics to include data analysis and machine learning mechanisms, including deep learning. You will learn the theory in master classes, explore how key industries exploit and use this data in real life situations and engage in workshops dedicated to applying this learning to real challenges using data science. On completion of the programme, you will be evaluated on key content and understanding of machine learning and business-orientated data analytics.
In this course, you will be immersed in the entertainment industry through field visits and seminars to understand the value chain, from offers to the final experience in a specific sector as an illustration. Upon completion of this course, you will be able to understand the issues and major challenges from the entertainment, apply marketing techniques on management of entertainment offers, argue on the creation of value and create a crowdfunding campaign.
The objective of the course is to immerse you in the luxury service and hospitality management industry through field visits and seminars to understand the value chain, from offer to the final experience. The notion of service will also be considered through the perspective of the luxury watch sector. You will know how to apprehend the importance of service and experience in the luxury industry, understand the issues and challenges for luxury service and hospitality industry and develop awareness about the demanding client in the luxury sector and learn how to behave and deliver an appropriate luxury experience.
The objective of the course is to examine three perspectives on technology strategy: startups, corporations acquiring innovation, and software houses. You will learn about the concept of a technology strategy, the various approaches that can be taken in different scenarios, the components that should be included in a technology strategy, and whether having a technology strategy is necessary for every company.
The master’s project allows you to put your newly acquired knowledge and skills into practice. If you prove your ability to undertake high quality research, members of the EDHEC faculty or its research centres may offer you the opportunity to deliver your Master Project in the form of applied research, working under their supervision.
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Reflexive and Positive Leadership |
In 2022, EDHEC's Chair in Leadership Development, together with its partner, Potentialife, is launching a Certificate in Reflexive and Positive Leadership. Based on Potentialife’s 18 years of experience in providing Learning Teams™ and a "Reflexive Leader" course in schools and companies, this 90-hour course will help you to develop self-leadership and, thus, your capacity to lead others with a high degree of reflexivity and positivity. You will be invited to engage in deep personal reflection on your leadership using the specific methods and tools developed by the Leadership Development Chair and Potentialife, both on your own and in groups.
With the support of:
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Leading SAFe® & Product owner |
In a context of volatile, complex, and ambiguous change, agile transformations are at the heart of every company’s agenda. You will gain an in-depth understanding of the necessity of change, the challenges of transformations and their operational implications at a company scale, on a strategic and an operational point of view. You will also have the opportunity to experiment the roles of product owner and change leader by taking part in a consulting case study. You can prepared for two certificates: Professional Scrum Product Owner level 1 and SAFe SA – SAFe Agilist, by Scaled Agile.
With the support of:
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Foresight Innovation & Transformation |
Co-developed with and supported by leading companies and NGOs and the EDHEC Chair for Foresight, Innovation and Transformation, this certificate programme will enable you to acquire the methods and skills to lead the sustainability transition. You will master strategic foresight tools and techniques to anticipate and plan strategic change interventions, understand and leverage systemic change and employ entrepreneurial management techniques to build a competitive advantage. You will also have the opportunity to become an EDHEC certified Strategic Foresight Professional.
With the support of:
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Project management |
You will gain practical and theoretical project management fundamentals. You will learn to master project management tools such as Project Charter, Project plan, Stakeholder analysis, Schedule… The certificate is based on “best practices” collected from worldwide professionals and documented by Project Management Institute (PMI®) through the Project Management Body of Knowledge (PMBOK®), a worldwide Project Management Standard. This certification is recognised by the French government
With the support of:
The personal and professional benefits of an internship are immense and enduring. The same goes for expanding your global contact network. During your internships abroad, you will develop valuable business relationships that will take your career goals to an international level. Many students find their jobs as a result of internships during their time at EDHEC.paced courses in July-August prior to arriving on campus.
Careers
PREPARE YOUR CAREER IN MARKETING ANALYTICS
Boost your employability
Understanding and developing the attributes and skills employers require is key to employability. This is why the EDHEC Career Centre offers a programme specifically designed to help master’s students map out and achieve their career goals ‒ the EDHEC Career Booster. The programme looks at students' specific needs, wants and goals when it comes to professional development and matches them to job-market requirements. Eighty percent of our EDHEC Career Services for students are tailored to individual needs and career goals.
Through a four-step programme that includes self- and 360-degree assessment, you will get to know yourself better, identify your strengths, key attributes and areas for development, and map out your career goals and job-search strategy. You will benefit from year-round, individual career advice from dedicated counsellors, external experts and coaches, both on campus and remotely, as well as personalised coaching based on our in‑house assessment
Through voluntary and mandatory career training, workshops, CV clinics and assessment centres, you will hone your skills and learn to master the most competitive recruitment processes. As an MSc student, you will benefit from customised training by industry, market and function, in addition to individual mock interviews, including technical interviews and case practice. EDHEC Career Centre also offers a fully online career development programme that allows you to train at your own pace, in line with your goals.
EDHEC Career Centre organises more than 120 events annually, focusing on industry-specific insights or jobs, market trends and companies. It also organises four company trips to Dublin, London, Luxembourg and Paris. You will have access to exclusive internships and job offers.
- 60,000 internships and 33,500 job offers posted on EDHEC’s dedicated jobs board every year
- 40% international mobility in our master’s degrees
- 400+ companies involved in our events every year, 20% of them international
- 100+ corporate partners
- 300+ regular recruiters
Our Career Centre provides the following services:
- Individual career counselling (on campus, by phone, via skype) with internal and external counsellors
- Help to define your career goals and search strategy
- CV and cover-letter editing in English and French
- Career training and workshops (CV, cover letters, application forms, interview skills, networking, social media, personal branding, etc.)
- Graduate programmes
- On-campus events
- Off-campus events
- Website with a wealth of career resources
- Placement reports
- The Teaching Factory concept
CAREER IMPACT
Career paths you can pursue:
- Marketing analyst
- Market researcher
- Digital insight analyst
- Behavioural analyst
- Digital support
- Customer analyst
- Risk analyst
- CRM manager
- Affiliate manager
- Traffic manager
- Digital media analyst
Careers of tomorrow that you may choose to pursue:
- Mood & empathy manager
- Sixth-sense analyst
- Machine and people ethics manager
- Bot manager
- Neuro A/B tester
- Algorithm bias auditor
FIELDS
- Marketing analytics
- Data analysis
- Consumer behaviour
- Digital marketing
- Psychology, consumer analysis
EDHEC ALUMNI ASSOCIATION
All EDHEC students join our esteemed Alumni Association from day one and benefit from all of the advantages this brings. The Alumni Association comprises 55000 graduates in 140 countries. This friendly and supportive community of business leaders organises events and meetings throughout the year to facilitate contacts, exchanges and networking, while supporting the students in charting their career plans and helping graduates to promote their businesses and career. EDHEC Alumni is also a hub for disseminating best practices, shared values and the school’s vision of business for the good of society.
Admissions & Fees
ADMISSION & FEES OF THE MSc IN MARKETING ANALYTICS
The MSc in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how they need to make sound marketing decisions. On this 18-month programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical and marketing leader. Our specialist Admissions Team stands ready to guide you through the admissions process and answer any questions you may have. We look forward to welcoming you to EDHEC.
Studies level - required diploma
EDHEC seeks talented candidates from diverse backgrounds, with a history of strong academic achievement and demonstrated potential for growth and professional success.
- Minimum three-year bachelor’s degree (any type of engineering or business/finance background)
- Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)
- TOEFL Internet-based ≥ 92
- TOEIC ≥ 850
- IELTS ≥ 6.5
- Cambridge Test of English > 175
- Optional Aptitude Test Score GMAT or GRE or TAGE MAGE or CAT* official test score report (CAT* for Indian students only) can add value to your application
- CV
- Letter of motivation
- Academic transcripts
- Two letters of recommendation
- Online video interview
► English native speakers or those holding a degree taught in English (minimum three years) are eligible for an English Test waiver.
How to apply?
EDHEC International admissions process
Here is everything you always wanted to know about EDHEC's admission process.
Wherever you come from, a dedicated admissions manager will be there to guide you all the way through your application.
If you want, our admissions manager can arrange your individual consultation session and talk to you.
And if you need more info to make your final decision. You can get in touch with current students or EDHEC's Alumni.
First come, first served. There's a rolling admission process until June.
More questions? EDHEC has strong scholarship schemes to help excellent students reach their dream school. Do ask for details and eligibility.
It doesn't stop there. Our international students office will help you with the French administration process and accommodation. Plus your admission manager remains available once you're on campus.
So let us guide you all the way through. Don't hesitate to contact us now.
Your application file will be processed by the Admissions Team and sent to the Selection Committee for appraisal. The Selection Committee takes place on a rolling basis from October to June 7. We would advise you to apply early to make your application stand out.
You will be informed by email of the progress of your application, including the final decision.
- If you are a new user, you must create an account/sign up.
- If you already have an account (EDHEC candidate student), please go directly to step 5 by clicking on the "apply online" button. It means you are already in the system, so do not need to "create an account".
- After creating your account, you will receive a validation email. Click on the link provided in this email to activate your account.
-
You will then receive a confirmation email containing your personal login and password.
Once you register or if you already have an active EDHEC account, access the online application form and enter your login details.
USEFUL INFORMATION
- To avoid losing your information during the application process, please do not refresh your current page or go back to the previous one without first saving your application.
- You can complete your application in several stages. As long as you save your entries, the information will not be lost.
- Before going to the "payment" tab, please check that you have not forgotten any element of your application file and that all the information you have entered is correct. Further modifications will not be possible after payment has been made.
- Application fees must be paid online.
- After validation, your application will reach the final stage and no reimbursement will be possible, even in the event of your withdrawal.
- If you encounter any technical problems during the completion of your online application, please email: [email protected].
Important: Please use only ONE email address to submit your online application and to communicate with the Admissions Team.
Tuition fees
- APPLICATION FEE: €100
- FEES: €26,000*
- APPLICATION DEADLINE: JUNE 7
► Please note: Applications will be received and evaluated on a rolling basis until June 7.
FEES INCLUDE:
- Tuition fees
- Access to the EDHEC Career Centre with personal career coaching during your studies and throughout your professional career
- Access, as a matriculating student, to on-campus facilities (incubator, learning centre, sports facilities, etc.)
- Lifetime access to the EDHEC Alumni community
- Administrative fees
All of EDHEC's full-time MSc programmes are accredited by the CEFDG at master’s grade. Enrolled students are eligible for a Temporary Resident Permit (or APS for Autorisation Provisoire de Séjour) at the end of the programme.
*Tuition fees are provided for information only and are subject to change
Helping you settle in France
The International Students Office – a team you can trust
Moving to a foreign country can be daunting, so it’s reassuring to know that the International Students Office (ISO) is there to help. The ISO welcomes more than 3,000 international students annually, helping them to settle in France and lending them support in daily life. It organises orientation events and multicultural seminars to welcome them to the EDHEC campuses in Lille and Nice. The team guides students through administrative procedures before their arrival and during their stay and answers any questions they may have about French systems (medical and home insurance, banking, resident permits, etc.).
Finding you a home from home
Once officially enrolled, we will help you to find suitable accommodation, either in an EDHEC residence or privately owned accommodation. The International Students Office is on hand to provide you with a list of apartments, halls of residence and other types of housing that fit your criteria. You can even ‘visit’ them virtually on our new Housing website. Our team will do everything they can to make arrangements with the owner and secure your booking. They can also arrange to pick you up from the airport on your arrival (where possible) and take you directly to your new home. The International Students Office also organises orientation events and integration seminars to welcome international students to the EDHEC campuses.
Untangling the red tape
EU nationals
European Union students can live and study in France as long as they have a national ID card. No passport or visa are required.
Non-EU nationals
Before arriving in France, students from outside the European Union must obtain a student visa from the French embassy in their country of origin or residence. Non-EU students must also have a valid passport from their country of origin.
One of the requirements for most visa applications is proof of accommodation in France. EDHEC's International Office is familiar with the visa formalities for most countries and will provide you with the necessary paperwork to complete. If you are concerned about your visa application, you can contact the International Office, provided you have already checked the relevant pages in the Welcome Guide and contacted your local embassy.
Parlez-vous français ?
EDHEC offers complementary French courses to all international students enrolled in our MSc programmes. Our French classes span all levels of ability, from complete beginner to advanced language skills. The goal is to support your assimilation into French culture and give you the linguistic foundations ‒ grammar, vocabulary, reading, writing and comprehension ‒ to express yourself in French.
- Class size: 10‒25 students per group
Contact hours:
- MIM 3 hours per week (30 hours per semester + 6 hours of group projects)
- MSc 2h a week (15 hours per semester)
Instructor qualifications: Courses are delivered by an officially accredited French language teaching institution.
International Student Office | EDHEC Business School
[Music] Title: “International Student Office”
I just got accepted at EDHEC business school. Now I need to organise my arrival and find
accommodation. Luckily the international students office helped me all along this process.
All good, I'm ready. It is now time to reach France. On arrival, three key moments are organised to help me settle in: the welcome session, the services fair and the integration day.
I get a lot of practical information on different topics such as health insurance, public transportation, life in the city, and so on.
I met representatives from different EDHEC departments and partners during the service fair.
I participate in group activities, meet new friends and discover the campus.
Throughout the year, I visit ISO whenever I need assistance in my daily life in France.
Time flies, my experience at EDHEC is coming to an end. The international student office has been of great support before and during my stay, and it will remain available even after my departure.
Thank you to the International Students Office - Camilla Garcia Biel
[Music] A big “Thank you” to the International Students Office.
Camilla Garcia Biel. MiM Business Management student. Class of 2022.
So my name is Camila Garcia Biel. I'm a 26 year old international student from Peru, I'm doing the MiM track which is a three-year-long programme. The first year, you start with basic courses, with administrative courses. Then there is a year for professional immersion, and then I specialised in strategic finance and commercial intelligence. The most important thing is that out of all the business schools in France, EDHEC was the only one to come to Lima and actually meet the prospective students. After that I was completely sold. As soon as I knew that I was gonna come here, I was enrolled et cetera.
The first contact you have is with the international student office and they absolutely help you with everything. Starting with the visa process, with the housing process... They also help with anything you really need.
So arriving in France, what surprised me, for very good like very positive, was the international environment that I experienced living in the residence and coming to school. I was immediately in contact with people from different countries that I had never seen. And what scared me a little bit, was that the French level that i had before coming and the French level needed to be here. The gap was obvious, but people, especially in Lille, were very nice when I was trying to communicate with them. Even if i was using some english words or even some spanish words, they were really nice.
The reason why I chose France as my home, is that it's the perfect balance from a latino point of view of the latin culture and the european culture. In the daylight you can see the difference and in the nightlife you can see the similarities. Differences and similarities that, at the end, really helped me develop myself as a person. And I think that's something that every international goes through and learns from. My first memory at EDHEC, it's the full day as i call it. It's the first day that we gather in the main hall and then we have outdoors activities, and then we eat together, they introduce us to the programme, they introduce us to the school. Being able to experience the location and the classes and the buildings, which are amazing, it's like a reality shock but a very positive one.
So if i had the all the amazing team from the ISO or the international student office members in front of me, the first thing that i would say would be definitely "thank you"!
Thank you, and thank you... Thank you for your help, thank you for your patience, thank you for your time. They really make the difference in the transition. The job that they're doing in that assistance, it's beyond what I've heard from other friends from other schools, from even other countries. For example, during the pandemic, they were very active and they helped us. And they sent us links for call centres, in case you needed to talk to someone, like psychological call centres and nutritionists, like they really take care of us in a very global aspect. I would just say thank you many times. The international office helps us because for example, they organise different cultural nights. The school has a lot of associations and many of them work with international students, for example ,there's one called "Open Up" and they organise trips for international students. There are many ways to feel not or not feel homesick, and at the end of the course, it's a very amazing place to make amazing friends and that also helps.
[Music] Make an impact. EDHEC logo
Admissions FAQs
When is the programme application deadline?
June 7 for a September intake
Do you accept scanned documents?
Yes, you can make scanned colour copies of the documents required
Should the application file and the two recommendation letters be typed or written by hand?
Letters of recommendation must be on official letterhead, signed and/or stamped (official stamp from the School/University or the Company). Your referees can use our recommendation template or they can choose to write their own letter using the Company/School’s official letterhead. Letters of recommendation that don’t follow the above requirements will not be accepted.
Will the International Admissions’ Team contact my referees to request letters of recommendation?
EDHEC will not contact your referees. You must ask your referees to send their letters to you directly and you will need to upload the letters directly on your application (documents tab).
Will I have an interview with the Programme Manager?
Students that apply to our MIM or MSc programmes will not have a direct interview with the Programme Manager unless the Programme Director deems it necessary.
How is the online interview conducted?
Once your online application is complete, the International Admissions Team will send you a link to conduct your online video interview in English. It comprises six questions on your motivation, your interest in the programme and your previous experience (professional, group work, etc.). There are no right or wrong answers. You will have a practice session before you start the actual interview. Once you have completed the interview, it will be sent, along with your application file, to the Selection Committee.
Can I apply for more than one programme?
- Yes, you can apply for two programmes. A separate motivation letter is required for each programme.
- Motivation letter template
What are the minimum scores expected?
- TOEFL Internet-based ≥ 92 (/120)
- TOEIC ≥ 850 (/990)
- IELTS ≥ 6.5 (/9.0)
- Cambridge Test of English ≥ 175
What is the EDHEC institutional code for TOEFL?
- The code is 0663.
Can I apply for a waiver?
English native speakers or those holding a degree taught in English (minimum three years) are eligible for an English test waiver.
As a reminder, aptitude tests* are required for some programmes and optional for others. Please see the “admissions requirements” for your programme of choice.
Students must assign EDHEC as one of their score recipient institutions at the end of their test.
GMAT
MSc & Global MBA Double-Degree: 3QQ-WQ-62
MIM Global Economic Transformation & Technology: 3QQ-WQ-06
Master in Management, Business Management: 3QQ-WQ-05
Master in Management, Finance: 3QQ-WQ-36
Master in Management, Data Science & AI for Business: 3QQ-WQ-34
MSc in Creative Business & Social Innovation: 3QQ-WQ-60
MSc in Data Analytics & Artificial Intelligence: 3QQ-WQ-82
MSc in Entrepreneurship & Innovation: 3QQ-WQ-77
MSc in Global & Sustainable Business: 3QQ-WQ-16
MSc in Management & Leadership: 3QQ-WQ-54
MSc in Marketing Management: 3QQ-WQ-47
MSc in Strategy, Organisation & Consultancy: 3QQ-WQ-84
LL.M. in Law & Tax Management: 3QQ-WQ-26
MSc in Corporate Finance & Banking: 3QQ-WQ-73
MSc in International Finance: 3QQ-WQ-98
MSc in Financial Engineering: 3QQ-WQ-69
MSc in Accounting & Finance: 3QQ-WQ-04
GRE
EDHEC Master in Management: 6563
EDHEC Master of Science: 6564
*(GMAT/GRE/TAGE MAGE/CFA level II (for finance programmes only)/CAT official test score report for Indian students only)
Is an aptitude test compulsory?
Please see the “admissions requirements” for your programme of choice. In general, aptitude tests are required for all finance programmes and for the Master's in Management Grande École programme.
Can I add an unofficial GMAT score report to my application?
You will get an unofficial score report immediately after taking your exam. You can send it to the Recruitment Office as an additional supporting document when applying. This document will be accepted provisionally as part of your application. The official report will be required to confirm your place.
Is there any help for students with regard to campus housing?
Once officially enrolled, you will receive help to find suitable accommodation, either in EDHEC residences or in privately owned apartments. EDHEC's International Students Office (ISO) is familiar with the visa formalities of most countries and will provide you with the necessary paperwork for completion. Should you have any concerns about your visa application, you can contact the ISO, provided you have already checked the relevant pages in the Welcome Guide and contacted your local Embassy. One requirement for most visa applications is proof of accommodation in France. Again, the ISO is on hand to provide you with a list of apartments, halls of residence and other types of housing, depending on your criteria. You can even "visit" them virtually on our new housing website. The team will do everything it can to make arrangements with the property owner and secure your booking. It can also pick you up from the airport on the day of your arrival (where possible) and take you directly to your new home.
When must my tuition fees be paid?
Once the Selection Committee has accepted your application, you will receive an acceptance email including your tuition fee payment schedule. In order to secure your place you have to pay the 1st instalment within 3 weeks.
How does financial aid apply to the tuition fees?
Financial aid applies to the second and third instalments of the MSc programme fees and to the second, third and fourth instalments of fees for the MIM programme.
What is the EDHEC Career Centre?
- The Student Career Centre is dedicated to helping students find a job or an internship.
- 60,000 internships and 33,500 job offers are posted on EDHEC’s dedicated jobs board every year.
Complementary French courses are offered to all international students enrolled in our MSc programmes. Our French classes cover all learning levels, from complete beginner to advanced language skills. The goal is to support your integration into French culture and give you the linguistic foundations ‒ grammar, vocabulary, reading, writing and listening ‒ to express yourself in the French language.
- Class size: 10-25 students per group
- Contact hours:
- MIM 3 hours per week (30 hours per semester +6 hours group projects)
- MSc 2 hours per week (15 hours per semester)
- Instructor qualifications: Courses are held by an officially accredited French language teaching institution.
Scholarships
How to finance your Master’s?
As part of its strategic plan to "Impact Future Generations", EDHEC has committed to enabling talented students to pursue their studies through a diverse and transparent scholarship scheme. The French Ministry of Foreign and European Affairs also offers a large number of grants and scholarships, and there are numerous bodies worldwide supporting the study of international students wishing to embark on a master’s programme. Below is a comprehensive overview of the scholarships, grants and loans available.
EDHEC Business School's comprehensive scholarship scheme aimed at MIM & MSC candidates
So my name is Michelle Sisto I am the associate Dean for graduate studies at EDHEC Business School. So within that perimeter, it englobes the PhD programme, our
programme Grande Ecole, Master in Management and all of our specialised MSc programmes.
[Music] “What types of scholarships and financial aid does EDHEC offer to international students?”
Regarding scholarships available for international students, and even for our French students, EDHEC has a strong belief in making education possible for students coming from diverse horizons, backgrounds, and have both the economic levels and what they studied previously, regional differences, and so we've put in place a multitude of opportunities for scholarships to encourage that diversity in our classrooms. We have some scholarships that are academic merit-based, aiming for excellence in the profile of students. We have some scholarships that are more oriented for particular regional areas, and we have some scholarships that are also oriented towards diversity. For example, women in finance and women in data science, where we see that we still don't have a sufficient number of women in those areas in the profession, and also in the programmes. And then we also have scholarships
that can be requested, when students are actually in the programme, should there be an instance where somebody's situation changes dramatically while they're already a student here. We have a special commission that looks at changes in the situation for exceptional scholarships.
[Music] “What is a merit-based scholarship and what are the selection criteria?”
So our merit-based scholarships are really based on the profile of our candidates. What we're looking at, when students apply to our programme Grande Ecole and to our MSc programmes, we're looking at their full profile. So their academic background, how they perform in their previous academic studies… We're looking at things like their score on GMAT or the TAGE MAGE or the CAT exam, some kind of aptitude test. We're also looking at the type of school that they went to previously, but that's not the major issue.
It's really where they were. Did they perform really well? And as EDHEC academic excellence is a key driving force for education, we want to offer scholarships to encourage those types of profiles to come to EDHEC. Because we know they have choices amongst diverse, very strong schools, and our aim is to bring the very brightest and the best to EDHEC.
[Music] “How does EDHEC approach need-based scholarships for international students?
For need-based scholarships, we have one system for our French students, and then for international students, we're looking at the profiles of our students. What we will look at
is, what is their overall situation, what is their profile and how can we make an offer to them that would render their participation and education in EDHEC more feasible for them.
[Music] “Describe EDHEC’s new approach to scholarships”
As I mentioned earlier EDHEC really believes in bringing diverse and excellent profiles to our school, and so our approach in terms of scholarships is evermore going in the direction of diversity and inclusion. So we're currently offering, as I mentioned, a scholarship for women in data science and in finance. We also have scholarships that are called the “make and impact” scholarship, and “make an impact” is our tagline at EDHEC. Our strategic plan is really EDHEC for future generations, and so we're looking for this “make an impact” scholarship, for students who have shown in the past that they're willing to engage in their local communities and environmental projects. With coming to EDHEC, the education that they're going to receive here, is going to propel them forward to the next step where they'll make an impact, a further impact, and so what we do for that scholarship is, we ask students to apply with an essay and tell us something about what they've done in the past and where they wish to go. And so for those students, we have a special scholarship. We're also looking to increase now, in line with our strategic plan, for greater diversity and inclusion on socioeconomic as well as cultural, regional, gender differences, and expand our portfolio of scholarships. So we're working on offering more scholarships for high potential women, specific scholarships for certain regions. In terms of regional scholarships we already have some for example: with the French embassy in India we have a special scholarship that pays up to 15 percent of students tuition fees, likewise in Russia with a scholarship that's a hundred percent for a student applying for an MSc with an excellent profile. We work with Campus France. We also have Eiffel scholarships. In Colombia for example, we work with local players like ColFuturo and there's lots of information on the website so anyone who's wishing to apply to EDHEC should definitely look at the “financing your studies” part and reach out to our admissions team to get more information as to what financing is available from their particular region. As we move forward, we will continue to expand this offer both in terms of the number of scholarships and in terms of the amount.
Currently EDHEC issues about 5 million euros in scholarships every year across our graduate studies. About a quarter of all of our students do receive some type of financial aid, and part of our plan moving forward is to expand that to an even higher percentage of students. And for some of our students, to go all the way up to 75% of tuition fees that would be covered for those who are the most in need, notably students coming from particular backgrounds or potentially zones of conflict, or refugees and, or recent immigrants from areas that have been touched negatively by world events.
[Music] “Why is diversity important to EDHEC? How does it relate to your mission to make an impact?”
Well thank you for that question, I think that you know we're in the age that we're living in right now, we've seen that diversity and inclusion is a global issue. We have some researchers within our school, who study the positive impact of diversity and inclusion on the performance of companies. But we believe that diversity and inclusion is essential, to bring a diversity of perspectives to solving some of the major societal stakes that we're facing right now, the challenges that we're facing. So what do we mean by that? Now when we talk about women in finance and women in data science, with the algorithms that are currently directing quite a bit of our lives right now. If the data that goes into those algorithms or the people who are writing those algorithms are not representative of the society at large, then we may end
up with situations where they're detrimental to certain aspects of certain groups in society.
Algorithms that scan CVs, algorithms that give us suggestions for what we should be reading or watching or eating even. So I think that diversity is necessary to have a more equitable society. Things like climate change, bringing together people who come from diverse backgrounds around the world, seeing how its impacts differ around the world and how we can globally work together to find solutions. Of course the strongest element recently is the global pandemic, and we can see that something like this can only be solved by global collaboration.
So bringing together people from all over the world and these diverse perspectives, what we hope to do is to encourage our students to grow into leaders with a global perspective, in order to collaboratively solve some of the big problems that we're facing now.
[Music]
“Are your scholarships fee waivers only or do you also offer financial support for travel, housing, and other study expenses?”
Currently EDHEC’s scholarships focus on the tuition fees, although some of the people that we partner with do offer stipends for living, for example the Eiffel scholarship. To be eligible for the Eiffel scholarship, students need to apply and be admitted before early December but that is a scholarship that is within the French ministry and that covers about 1200 euros a month stipend for students in order to cover living expenses, rent…and there are some scholarships that also look at fees for the flights to and from France. So it varies but the bulk of our scholarships are really just focused on the tuition fees.
[Music] “Any scholarship application tips you’d like to offer?”
My first tip would be to make a request. Don't hesitate to make a request. As they often say: if you don't ask, you certainly don't receive. So not to be shy in reaching out and aiming for one of our scholarships. I think another tip would be, for the scholarships that require essays, to take the time to build an essay that really responds to the question that's asked for the particular scholarship, and make it quite personal. What we want to do, when we're evaluating these essays, is get to know the person behind that essay. What's their real desire to make an impact for example, if it's in line with the sustainable development goals, and convince us
that you're somebody who would bring your expertise, your enthusiasm, your drive, and your values to our community, here at EDHEC. And lastly, I would say, be absolutely authentic in what you say and what you write.
[Music] “Is there anything else you’d like to share?”
So I'd just like to add, that you know, beyond the direct scholarships that we've talked about here, at EDHEC there's an institution-wide number of initiatives in order to offer our education and render education more affordable to a wide group of candidates. For example, in our undergraduate programmes, there are students working on a programme that's called “Cordée de la réussite”, where they're going into local high schools, that tend to have and be in areas, that are considered considered disadvantaged or that don't have as high proportion
that go into higher education, to encourage those students to believe that they can access and succeed in higher education. And then we offer up to 75 percent of fees for students who come through that path. In addition, over the last year, I think one area that we're very happy with and grateful for, is during the pandemic we made a call out to all of our alumni and to some of our corporate partners to request additional funding for direct additional scholarships to students. Unfortunately, we had a number of students over time whose family situations changed. Either their family business had a problem or that sadly there was some severe illness or even death in the family. So we wanted to make sure that those difficult events didn't also have an impact on our students' ability to continue with their education. And our alumni really stood up to the call and we raised close to a half a million euros for direct additional aid to our students. So I think there's a very strong sense of community at EDHEC,
and we hope that the students for whom we can make this extra offer available, will continue to be part of that community as they move on to their careers afterwards, and be part of a virtuous cycle of ongoing financing of studies for everyone.
[Music]
Scholarships and financial aid can be critical factors when it comes to embarking on a master’s programme, so we aim to make the process as simple as possible. All candidates who are accepted are automatically considered for an EDHEC scholarship. The decision of the Scholarship Committee will be conveyed by email in tandem with the admissions decision. No additional documentation is required, other than for scholarships marked with an asterisk (*).
The EDHEC Academic Excellence Scholarship offers high-potential candidates up to 50% reduction on their tuition fees. The scholarship supports high-profile candidates based on the excellence of their academic profile, extensive experience and/or extracurricular activities.
Application deadline:
- 7 June for MSc
- 23 June for MiM
A select range of country and sector-specific scholarships are also available:
- EDHEC Women in Finance and Data Science Scholarship ‒ up to 50% reduction on tuition fees
- EDHEC Women in Business Scholarship ‒ up to 50% reduction on tuition fees
- The EDHEC Julie Moon Scholarship for Korean Women is offered to 2 Korean Women students (Master in Management or Master of Science) and covers up to 50% reduction on tuition fees.
Deadline: 15 May - EDHEC Cultural Diversity Scholarship ‒ up to 40% reduction on tuition fees
- EDHEC Refugee or Conflict Zone scholarship ‒ EDHEC is proud to welcome master’s students who are refugees or from conflict-affected nations, in line with the School’s aim to promote peace, diversity and inclusion worldwide. One of the main ways we can help is to provide financial assistance up to 75% reduction on tuition fees, giving candidates an opportunity to receive quality higher education at EDHEC.
- Who can apply? During our admissions process, we take into account the context in which applicants have achieved their academic qualifications. If your application is accepted, you will be notified simultaneously as to whether you have been granted an EDHEC Refugee or Conflict Zone scholarship.
- The EDHEC Make an Impact Scholarship* is open to Master in Management and Master of Science applicants and covers up to 35% reduction on tuition fees.
- How to apply: Students who wish to apply for the EDHEC Make an Impact Scholarship must submit an essay of 1,000 to 1,500 words along with their application, detailing their career plan. The essay should describe their prior experience, explain how the Master of their choice will contribute to their career plan, and detail their personal motivation for making an impact on the United Nations Sustainable Development Goals (SDGs) throughout their career.
- The EDHEC High Impact ‒ Future Chinese Alumni Scholarship* is a co-sponsored scholarship with the EDHEC China Alumni Club. It awards 10 Chinese students who plan to make an impact on the EDHEC China Alumni community up to 50% reduction on their tuition fees.
- Who can apply: Chinese students who have been accepted into an EDHEC Master's programme with high scores from the Selection Committee.
- How to apply: Students who wish to apply for this scholarship should write an essay describing their prior experience, explaining how the Master of their choice will contribute to their career plan. Applicants to this scheme will be invited to participate in an online interview.
- Deadline: 15 May.
EDHEC scholarships cannot be combined.
- The EDHEC-French Embassy Co-Financed Scholarship in India is a joint initiative of EDHEC Business School and the Embassy of France in India. This scholarship is offered to two Indian students (two 50% scholarships for MiM Programmes) with excellent academic backgrounds and clear career objectives.
- Who can apply: Indian students who have been accepted into EDHEC's Master in Management programmes with high scores from our Selection Committee.
- How to apply and application deadline: Students must complete their application by 15 May and, if accepted, confirm their place by 31 May.
- More information: Please contact EDHEC Country Manager for India Nilesh Gaikwad at [email protected].
Through strong, established partnerships with local and international bodies, EDHEC has secured a number of grants and financial aid to help talented students embark on their dream academic programme.
WORLDWIDE
- The QS-EDHEC Scholarship is an exclusive scholarship for participants in the QS World Grad School Tour. Scholarship value: 50% reduction in tuition fees.
AUSTRIA - GERMANY - SWITZERLAND
- EDHEC, exclusively for e-fellows.net students and Master’s Day participants
COLOMBIA
- Colfuturo (Fundación para el Futuro de Colombia)
ECUADOR
GUATEMALA
HONDURAS
- Fundación HonduFuturo
MEXICO
- Fundación Mexicana Para La Educación, La Tecnología y La Ciencia (FUNED)
- Bourse Banco de México – FIDERH (Fondo para el desarrollo de Recursos Humanos)
SPAIN
- Bourse 'AVENIR' Scholarships from the French Embassy in Spain
What is the EIFFEL Scholarship?
- The EIFFEL Scholarship programme offers financial support of more than €1,000 per month to high-calibre international candidates. EIFFEL also offers financial support of around €1,200 per month to high-achieving international candidates. The scholarship is financed and managed by the French Ministry of Foreign Affairs and International Development.
- Applications for the EIFFEL Scholarship need to be submitted to EDHEC by 1 December. To apply for an EIFFEL Scholarship, you will first need to be accepted onto one of EDHEC’s master’s programmes and confirm your place no later than the end of November. You can do this by paying a deposit equivalent to the first semester’s tuition fees. Students can only apply for EIFFEL through one academic institution and that institution applies on the student’s behalf once they are enrolled. The results are usually published by Campus France by March/April the following year. Students who are not awarded an EIFFEL scholarship are generally offered a EDHEC Excellence Scholarship instead, but the two cannot be combined.
The EIFFEL Scholarship offers financial support of around €1,200 per month to high-achieving international candidates. The scholarship is financed and managed by the French Ministry of Foreign Affairs and International Development.
Who can apply:
Any students under the age of 25 with track record of academic excellence:
- A GMAT score of 650 or above (GRE accepted)*
- *Please note that this is not mandatory for programmes not requiring a GMAT test
- Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)
- TOEFL Internet-based ≥ 92
- TOEIC ≥ 850
- IELTS ≥ 6.5
- Cambridge Test of English > 175
- Excellent academic records (GPA)
- Strong motivation and clear objectives
- Awards, previous scholarships, achievements, etc.
Deadline: Completed applications must be submitted to EDHEC by 1 December
More information:
EIFFEL and EDHEC scholarships cannot be combined.
The Eiffel Scholarship | EDHEC Business School
[Music] Title: “Eiffel Scholarship”
Speaker: Sahil Dholakia – Eiffel Scholarship Awardee.
Melanie, can you tell me about the Eiffel scholarship?
Speaker: Melanie Colmart - International Recruitment Manager
Hi Sahil. Congratulations on this achievement. The Eiffel excellence scholarship is a programme established by the French ministry for Europe and foreign office. Its goal is to attract the top foreign students into French Business Schools for master programmes. It is highly selective and only the best students with excellent GPAs and profiles are eligible. The Eiffel scholarship awards you a monthly allowance, round-trip plane tickets between your home country and France, health insurance, and cultural activities. So Sahil, you were awarded this scholarship. Can you tell me more about the process?
Yes Melanie. The international admissions team selected my profile for the scholarship and
I had to provide them with some extra documents so they sent my whole profile and the documents to the scholarship team. Can you please give some tips for the Eiffel scholarship?
Yes I will. So first I would like to remind you that the Eiffel programme is a very exclusive scholarship for over a thousand applicants per year; only a few hundred are the lucky awardees. Secondly, you can only apply through an institution. So the first step for you, would be to apply and get admitted to EDHEC. Then before December 1st, our deadline, you need to send all your documents for this scholarship as one pdf. So for the documents, we will ask you for: your cv, your full academic transcripts, a GMAT or GRE and an english proficiency test and the most important part your motivation letter. This is a way to help you stand out for the selection committee and here are a few tips for you. First you need to be sure about your goal, you need to express why the programme, and the scholarship in particular, will help you achieve your dreams. Second, your personality. This is a way to show the committee who you are and why you should be chosen and if you have any extra link with France, this is a way also to give it. So Sahil you went through this process, do you have a few tips for future students?
Okay, so for the applicants I would like to say. Firstly, apply as soon as possible and most preferably before December. Because the earlier you apply, the higher the chances are for you to get selected for the scholarship. And secondly, I would like to say the Eiffel scholarship is the most renowned scholarship in Europe and especially in France. So it is also a big highlighted part of my CV. So yeah exactly, and for the applicants, I would like to say just apply as soon as possible and all the best to you guys.
WORLDWIDE
- French Embassies around the world offer a number of scholarships to excellent students.
More information: Please contact the Cultural Service of the French Embassy in your country
- Campus France is a French national agency for the promotion of higher education, international student services and international mobility. It manages CampusBourses, a grant search engine that is an essential tool for financing your education in France.
For more information, please see the CampusBourses grant search engine.
AUSTRIA
CAMBODIA
CANADA
-
Student Aid British Columbia ‒ EDHEC School Code: QWDA
CHILE
- Becas Chile ‒ Chilean governmental initiative (part of the Programa Formación de Capital Humano Avanzado); you must specify EDHEC when submitting your application
CHINA
- Alexandre Yersin Excellence Scholarship (for Hong Kong and Macau students)
- The China Scholarship Council (CSC) (affiliated with the Ministry of Education)
COLOMBIA
CÔTE D’IVOIRE
CROATIA
EGYPT
EU
FINLAND
- Liikesivistysrahasto Foundation ‒ contact: [email protected]
FRANCE
- CROUS ‒ Bourse sur critères sociaux
- Fongecif ‒ EDHEC has particularly close ties with Société Générale, BNP Paribas, LCL and HSBC
GERMANY
- Apply to: Deutscher Akademischer Austauschdienst e.V. (DAAD), Referat 312, Postfach 200 404, D-53134
- BAföG (for MiM programmes)
GREECE
INDIA
INDONESIA
- LPDP Scholarship (Public Service Education Fund Management Institution)
ISRAEL
JAPAN
KAZAKHSTAN
- French government scholarships and other programmes
- Programme de bourses de mobilité ‒ “Make our planet great again – master”
LEBANON
MACEDONIA
MALAYSIA
MOROCCO
NETHERLANDS
NIGERIA
PAKISTAN
PHILIPPINES
POLAND
ROMANIA
- The French Embassy in Romania
- Nicolae Titulescu Scholarship programme from the Romanian government
SAUDI ARABIA
SERBIA
SLOVAKIA
- National Scholarship Programme by Slovak Republik
- The French Embassy in Slovakia
- French government scholarships in Slovakia
SLOVENIA
- Javni sklad Republike Slovenije za razvoj kadrov in stipendije ‒ excellence scholarships
- Bourses d'excellence pour étudiants slovènes
- French government scholarships from the French Institute of Slovenia
SOUTH AFRICA
SOUTH KOREA
SPAIN
- For students from Galicia: Fundación Pedro Barrié de la Maza ‒ call +34 91 563 07 99
SWEDEN
TAIWAN
THAILAND
- Franco-Thai Scholarship Programme
- Royal Thai Government Scholarship Program (offered by OCSC)
TURKEY
TUNISIA
UNITED KINGDOM
UKRAINE
UNITED STATES OF AMERICA
- Serge Bellanger Business Student Scholarship
- Scholarships from the CEA (Cultural Experience Abroad)
- Fulbright US student programme
- API Study Abroad Scholarships
- Rotary Foundation Scholarships
- National Society of Hispanic MBAs (to legal permanent residents of Hispanic origin)
- Hill & Ponton scholarships for US veterans
VIETNAM
- Bourse d'Excellence from the French Embassy
- The France Excellence scholarship programme of the French Embassy in Vietnam
- Prodigy Finance for loans to international postgraduate students attending top universities (not applicable to Master in Management students): more information
- Free Application for Federal Student Aid (FAFSA) for American citizens only: more information
- Graduate PLUS Loans: more information (part of FAFSA)
- Lendwise (alternative to Prodigy Finance): education loans in GPB, for tuition fees only: more information.
*Depending on your background, you may be required to take some remote and self-paced courses in July-August prior to arriving on campus.
Programme Insights
[EDHEC MSc in Marketing Analytics. 4-day event in partnership with Microsoft]
- 2-day Hackathon "How to best implement Microsoft 365 CRM solution"
- 1-day training session
- 1-day MB.910 Fundamentals certifications by Microsoft
Speaker: Etienne Denis. MSc in Marketing Analytics Programme Director.
Why a partnership between EDHEC and Microsoft and why is that relevant?
I think that Microsoft, it speaks for itself.
It's an international brand and it's a great brand I think it's the dream partner for any business school. It's a dream to have them on board in the first year of this MSc. It's highly relevant because it gives a lot of opportunity to the students and they put their hands on the technical aspects which, really, I think differentiate us from other programmes.
Speaker: Monica Prieto Langard. Alumni (1998) and Digital Transformation Senior Tech Specialist at Microsoft.
Digital innovations has totally transformed in fact all business models or organisations with data being the driver to rebuild customer relationships, employee relationships, Human relationships. So big data is the big deal.
Speaker: Beatrice Matlega. Director of partnerships and skills programmes in education at Microsoft.
EDHEC students will be the future business decision-makers, the future leaders in all industry. So it's very important for them to understand the concept of the new technology for instance AI cyber security sustainability and be able to use the new technology. For instance take advantage of their benefits so it's very important to work with EDHEC in order to upskill the students and to connect with the needs in companies and industries based on new technologies.
[Students had to pitch how to best implement the Microsoft CRM in a case study]
Speakers: Winning teams of the Hackathon.
I think that there are three main outputs that we can take from this experience. the first one is time management because it was not easy to do it in only 24 hours but we managed to do it so we can be proud of us.
The second thing is to do a pitch because we had to learn how to talk to a client, to think about a client and use the word that he can easily understand and the last output that I can say is discovering the platform, because we also truly think that is a great tool that can help the activities of the company on a daily basis.
I think winning a Microsoft certification is a real opportunity for us to put on our own resume because I think it will make the difference in our career
and also to the recruitment process that we are in. So yeah, it will make the difference and it will prove our competencies.
So thanks Microsoft I would say!
Evaluate my profile
Our dedicated team of International Recruitment Managers and Country Managers are here to help you in your application process and check your eligibility for your preferred programme and help identify which scholarship you might be eligible for.
FAQ of the MSc in Marketing Analytics
In a time of unprecedented global change, consumer behaviour, data and analysis are key to developing strategies that are adaptable and customer-driven, which connect data and information to marketing techniques. EDHEC’s Master in Marketing Analytics gives talented young bachelor's degree holders with a strong analytical appetite the quantitative and analytical tools and know-how they need to make sound marketing decisions.
On this 18-month programme, taught entirely in English, you will cover a range of topics and techniques that will enable you to become an efficient analytical marketer ‒ from customer experience and digital business-modelling strategies to sentiment analysis and digital marketing analytics ‒ using software and data platforms including Python, Tableau and Google Analytics.
Yes, you can. Applicants to the Master’s in Marketing Analytics come from a wide variety of backgrounds, with varying degrees of experience, but they all tend to have intellectual talent with a history of achieving high-level goals. We require a three-year bachelor’s degree, at a minimum, and acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS).
Our MSc in Marketing Analytics is held in high international regard. It is part of the EDHEC Marketing ecosystem, which saw our MSc in Marketing Management ranked in the Top 10 Master’s in Marketing worldwide in the QS survey 2023. EDHEC was also ranked No.3 worldwide for its Masters in Management by The Economist (2022).
There are a number of career paths you can pursue with an MSc in Marketing Analytics, including:
- Marketing analyst
- Market researcher
- Digital insight analyst
- Behavioural analyst
- Digital support
- Customer analyst
- Risk analyst
- CRM manager
- Affiliate manager
- Traffic manager
- Digital media analyst
There are also a number of ‘careers of tomorrow’ that might be of interest:
- Mood & empathy manager
- Sixth-sense analyst
- Machine and people ethics manager
- Bot manager
- Neuro A/B tester
- Algorithm bias auditor
The EDHEC Master’s in Management is a two-year academic programme designed for students under the age of 29 seeking to boost their general management skills. Also known as a "Grande Ecole" programme, the MIM awards students a double degree: a Master’s in Management and a Master of Science. After the first year of your master’s programme, you will have the opportunity to acquire a full year’s professional experience or opt for a 6-month exchange at a partner university. Our MSc courses, in contrast, are specialised programmes accessible to students who wish to acquire new knowledge in a specific field or further strengthen their existing expertise.
Which Master's degree is right for you?
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