The MSc in Marketing Management is designed for young, passionate, graduates and professionals seeking to expand their global work experience, land their first position, or make a career change to marketing management. Through this holistic programme, you will gain advanced knowledge of the marketing discipline and be given the chance to supervise real-time projects through close cooperation with global companies.
Location: Lille Campus
Start Date: Early Sept-2021
Deadline to apply: 30-Jun-21
Sept – May: academic courses / June onwards: work experience
♦ 1-year full-time programme entirely taught in English
♦ 6 core modules
♦ 2 concentrations in Entertainement & Services (with our learning partner Ubisoft) or Luxury & Fashion
♦ Talent Identification & Career Development (TI&CD)
♦ 4-6-month internship/work placement
♦ Master Project
♦ Customer Experience
♦ Marketing Research & Data Analytics
The personal and professional benefits of an internship abroad are immense and long-lasting. Expanding your global contact network is no different. During your internships abroad you will develop valuable business relationships that will take your career goals to an international level. Many students find their jobs as a result of internships during their time at EDHEC.
The Master Project allows you to put acquired knowledge and skills into practice. If you prove your ability to perform high-quality research, EDHEC faculty or members of its research centres may, working under their supervision, offer you the opportunity to deliver your Master Project in the form of applied research.
AMAZON, CHRISTIAN DIOR COUTURE, HERMES PARFUMS & BEAUTE, GROUPE SEB, KELLOGG'S, PROCTER & GAMBLE,
SALESFORCE, SWAROVSKI, UBISOFT, UNILEVER.
“I am passionate by the MSc. in Marketing Management, by its ability to make the experience of learning exciting, cutting edge and meaningful to the marketing challenges confronting the world today. The development of this MSc programme is the cultivation of my 20-years of experience as an academic, educator and practitioner. It fulfils my purpose to create a platform to stimulate the brightest minds interested in marketing. I chose to create the MSc. in Marketing Management at EDHEC because the spirit of this business school corresponds to the mission and values of my programme: to provide students with an intensive comprehension of marketing concepts and their application to real life projects developed in cooperation with leading companies. I am thrilled to help shape the future of our industry. This is my vision of marketing with purpose.”
Our teaching methods are aimed to give you the core competencies necessary to compete in a complex and competitive business environment. You will learn to deepen your analytical thinking, develop practical skills, and design creative strategies for business success.
Our methodology includes:
♦ Core curriculum
♦ Blended learning
♦ Applied learning
♦ Personal performance coaching
Because you will soon have the opportunity to manage teams and projects, this course familiarises you with the study and the practice of leadership i.e. the art and science of influencing and motivating people. It intends to help you identify your leadership purpose, roles and skills and develop your personal charisma within a professional context.
Business Ethics for Marketers
The course provides you with tools and philosophical framework to develop a critical understanding of ethical issues encountered in marketing. You will gain the ability to resolve them.
Impact of AI on business and society
Artificial Intelligence is one of the most disruptive technologies emerging today. This course will form managers to understand the impacts of AI, separate the vision from the practical application and structure transformative initiatives.
Professor - Head of Faculty Marketing
Assistant Professor, Marketing
Associate Professor - Programme Director Msc in Marketing Management
Associate Professor - Coordinator for Marketing Courses, EDHEC BBA
Associate Professor, Marketing
Whatever concentration you choose, you can be selected to participate in a four-day study tour. Students in Luxury & Fashion will travel to Grasse, a town in the South of France renowned for its perfumes. They will interact with professionals from leading brands such as Fragonard, Galimard, Micallef, and Robertet. Students in Entertainment & Services will travel to Sofia, the capital of Bulgaria and a new leading location for the European film industry. You will visit the studio Zmei, specialised in animation and the movie studios of Nu Boyana. By the end of your study trip, you will have gained first-hand insights into the value chain of the perfume or film-production industry.
The EDHEC Career Centre is a one-stop-shop for career development. It offers an integrated career programme designed for you to define and achieve your career goals: the Talent Identification & Career Development (TI&CD) programme.
Fine-tune your career plan. The Career Centre helps you design your job-search strategy and assess your recent work experience and managerial competencies. The TI&CD programme, unique in Europe, evaluates and assesses your strengths and areas of improvement based on 8 managerial competencies defined by international recruiters. The TI&CD is a real career booster enabling EDHEC students to assess and hone their managerial competencies to be particularly efficient in their first job.
List of services Career Centre provides:
Every year EDHEC Career Centre organises a number of events throughout the year to give its students an opportunity to learn about job and internship opportunities offered by companies, government agencies, and non-profit organizations where they might like to work with.
Learn more about the various events organised by career center department.
► Please Note: Applications are received and evaluated on a rolling basis until 30th of July 2021.
The MSc in Marketing Management degree is a level 7 qualification (BAC +5) jointly awarded by the French State which confers the Grade Master.
COVID-19: access our adapted admissions procedure
We are looking for intellectual talent with a history of achieving high-level goals.
♦ 4-year bachelor degree (or equivalent).
♦ Acceptable English proficiency tests/certificates (TOEFL, TOEIC or IELTS)
► "English native speakers or those holding a degree taught in English (minimum 3 years) are eligible for an English Test waiver."
Admission to the EDHEC Master programmes is highly selective. Normal entrance requirements include: a Bachelor’s degree (or equivalent) from an accredited school, college, or university; academic excellence; superior scholastic potential (certified by GMAT, GRE, Tage Mage or CAT scores); and English language proficiency. Admission decisions are made on the basis of your overall profile as reflected in the application pack.
Successful candidates come from a wide range of education backgrounds and experiences. They also display distinguished academic excellence, strong analytical skills, interpersonal competencies, international awareness, have proven motivation to undertake the programme, the capacity to make significant contributions to EDHEC Business School’s learning environment, and the potential to succeed as professionals, managers and leaders in the related field of study. The Selection Committee relies heavily on profiles, motivation letters, recommendation letters, and CVs.
The online service will enable you to apply for every Masters programme offered at EDHEC Business School - Master in Management (MiM) or Master of Science (MSc). Your application file will be processed by the Admissions Team and sent to the Selection Committee for appraisal. You will be informed by email of the evolution of your file including the final decision.
♦ If you are a new user, you must create your account / Sign up.
♦ If you already have an account (candidate EDHEC student), please jump directly to step 5 by clicking on the "Apply online" button. It means you are already in the system, so there is no need to "create your account".
♦ After creating your own account you will receive a validation e-mail. Click on the link provided in this mail to activate your account.
♦ You will then receive a confirmation containing your personal login and password.
♦ Once you register or if you already have a valid EDHEC account, access the online-application form and enter your login.
♦ To avoid losing your information during your application, please do not refresh the current page or go back to the previous one without saving your application first.
♦ Your application may be done in several stages. The information entered each time will not be lost.
♦ Before going to the tab "Payment", please check that you have not forgotten any element of your application file and that all the information is correct. Further modifications will not be possible after payment has been made.
♦ Application fees must be paid online.
♦ After validation, your application will reach to the final stage and no reimbursement will be possible, even in the event of your withdrawal.
♦ If you encounter any technical problems during the completion of your online application, please send an email to: Contact_iol@edhec.edu
♦ Important Note: Please use only ONE email address to submit your Online Application and to communicate with the Admissions team.
EDHEC offers various scholarships & financial aids based on merit and financial need of the student. The French Ministry of Foreign and European Affairs also offers a large number of grants and scholarships. Lastly, students accepted to EDHEC are entitled to apply for private loans to cover the cost of their tuition fees.
The EIFFEL Scholarship offers financial support to high-achieving international candidates. It awards about €1200 per month. The scholarship is financed and managed by the French Ministry of Foreign Affairs and International Development
Who can apply:
Any students under 30 years with an excellence profile:
When is the deadline: Complete applications must be sent to EDHEC before 1st December
To note: EIFFEL and EDHEC scholarships cannot be combined.
EDHEC offers scholarships to support high-profile candidates based on the excellence of their academic profile, impressive experience and extracurricular activities. A request for financial aid must be made at the time of application via the Financial Aid & Scholarship Form.
Who can apply:
EDHEC scholarships are reserved for applicants with excellent profiles:
When is the deadline:
for Indian Students
The Co-Financed Scholarship is a joint initiative of EDHEC Business School & Embassy of France in India. This scholarship is offered to two Indian students (2 scholarships of 50% for MiM Programmes) with an excellent academic background and clear career objectives.
Who can apply: Indian students who have been accepted into EDHEC's Master in Management programmes with high ranks from our selection committee.
When is the deadline: Students should complete their application file before 31st March and if accepted, must confirm their seats before 21st April.
for Russian Students
The Co-Financed Scholarship is a joint initiative of EDHEC Business School & Embassy of France in Russia. This scholarship is offered to the Russian citizens and to Russian students (1 scholarship of 100% for MSc programmes) graduated from Russian Universities with an excellent academic background, clear academic vison and career objectives.
Who can apply: Russian students who have been accepted with high ranks from our faculty in one of EDHEC’s 1-year MSc programmes.
When is the deadline: Students (applying for MSc programme) should complete their application file before 31st March and if accepted, must confirm their seats before 21st April.
French Embassies offer a number of scholarships which are available for excellent students from all over the world.
More information: Please contact the Cultural Service of the French Embassy in your country
Campus France is a French national agency for the promotion of higher education, international student services, and international mobility. Campus France manages CampusBourses, a grant search engine that is an essential tool for financing your education in France.
More information: CampusBourses: grant search engine
QS-EDHEC Scholarship is an exclusive scholarship to attendees of the QS World Grad School Tour. Scholarship value: 50% of tuition fees
Please follow this link to learn more about this scholarship.
UNITED STATES OF AMERICA
The International Students Office (ISO) assists students to settle in smoothly in France by organising orientation events and multicultural seminars to welcome international students to EDHEC Campuses in Lille and Nice. The team guides students with administrative procedures before their arrival and during their stay and answers all questions about French systems (medical and home insurances, banks, resident permits, etc.).
What are the deadlines to apply for the programmes?
Do you accept scanned documents?
Should the application file and the two recommendation letters be typed or written freehand?
Will the International Admissions’ team contact the referees to send the letters of recommendation?
Will my referees receive an automatic confirmation when they send the letters by email?
Will I have an interview with the Programme Manager?
Can I apply for more than one programme?
What is the EDHEC's institution code for the TOEFL?
Can I apply for a waiver?
What is the difference between the MIM and MSc?
Is there any help for students on campus regarding housing?
GRE and Tage Mage accepted. CAT also accepted for Indian students only.
What is the EDHEC's code for GMAT?
Is GMAT compulsory?
Why is GMAT compulsory for most of our programmes?
Can I add an unofficial GMAT score report to my application file?
EDHEC offers scholarships and financial aid to candidates with excellent profiles. External financial aid is also available to EDHEC applicants.
What is the EIFFEL Scholarship?
How does financial aid apply to the tuition fees?
What is the EDHEC Career Center?
Complementary courses in French are offered to all international students enrolled in our MSc programmes. Our French classes cover all learning levels, from complete beginner to advanced study. The goal is to support your acculturation to French culture and give you the linguistic foundation—grammar, vocabulary, reading, writing and listening—to express yourself in the French language.