Written on 24 Jun 2019.
What matters to consumers is the time and effort they have to expend – the less, the better. Some time ago, people used to be patient. But today's users want things faster and easier.
It's all about convenience - but what is convenience exactly? And what marketers should do to interact with today’s hyper-connected (and impatient!) consumers? Arne De Keyser, Assistant Professor - Marketing at EDHEC Business School shares his interesting insights.