Info Covid-19

Coronavirus Information

The business of convenience: why marketers should be obsessed with "fast" and "easy"?

Written on 24 Jun 2019.


 

What matters to consumers is the time and effort they have to expend – the less, the better. Some time ago, people used to be patient. But today's users want things faster and easier. 
It's all about convenience - but what is convenience exactly? And what marketers should do to interact with today’s hyper-connected (and impatient!) consumers? Arne De Keyser, Assistant Professor - Marketing at EDHEC Business School shares his interesting insights.

Read more:
https://www.edhec.edu/en/edhecvox/marketing/business-convenience-why-mar...?

See Also

MSc in Data Anatytics & Artificial Intelligence: an impactful choice
- 08-07-2020
What is your education prior to the MSc? I did a French classe préparatoire at Lycée...
 Focus on the EDHEC DataViz Challenge 2020, the first edition of an exciting competition
- 06-07-2020
EDHEC Business School launched the first edition of the EDHEC DataViz Challenge this...
A match made in legal heaven
- 26-06-2020
In 1988, ahead of its time, EDHEC Business School decided to widen the scope in its...
Offering guidance to other international students
- 24-06-2020
What is your educational background prior to EDHEC? Why EDHEC Business School and its...