EDHEC Business School is proud to announce victory at French finals of L’Oréal Brandstorm 2016.
Written on 13 May 2016.
We congratulate Maurane Vallée, Marie Mazurkiewicz and Jérémy Barouin from the MSc in Marketing Management programme who were selected to represent France in the international competition of L’Oréal Brandstorm 2016. On the June 30th, 2016, they will compete with teams from 57 other countries.
The objective of this global business challenge this year is to help La Roche-Posay attract and recruit millennials to the brand.
“I’m thrilled about this victory. The jury commended the strategic outlook of their project. I am proud of this team but also of all students in the Msc in Marketing Management programme who contributed to this success” says their professor of marketing Marie-Cécile Cervellon.
L’Oréal Brandstorm is a global Business challenge organised by L’Oréal since 1992. EDHEC was one of the many French Business schools participating in this contest.