Impact Learning: How MSc in Marketing Management students are tackling the Internet of Things

Group SEB, a corporate sponsor of the MSc in Marketing Management programme, challenges students to discover new ways to market digitally connected products.

Written on 09 Oct 2017.


 

 

Who:    Marie Chenna, Campus Manager and Mathieu Grousson, Project Manager Steam Stations of Groupe SEB

What:   EDHEC Challenge Groupe SEB 2017, a business case presented to students of the MSc in Marketing Management programme about connected products and the Internet of Things.

Where:  EDHEC Lille Campus

Truth:   Smart, connected products allow companies to form new kinds of relationships with customers, requiring new marketing practices and skill sets.” Harvard Business Review, November 2014

 

 

 

See Also

Campus life: EDHEC helps me broaden my international horizons
- 15-09-2022
EDHEC’s Welcome Day for International Students took place on September 2, 2022, at the...
Faculty talk: enabling students to tackle and solve complex organisational problems
- 28-07-2022
Pr Mohamed Benmerikhi was appointed director of EDHEC’s MSc in Strategy, Organisation...
Campus Life: Master project oral defense for students of the MSc in Climate Change & Sustainable Finance: a jury’s perspective
- 27-07-2022
Thierry Lebrun, Director Sustainability Banking at Credit Agricole Nord de France...
Meet an Alumnus: EDHEC’s Master of Finance, a steppingstone to investment banking
- 20-07-2022
Zhihuo Luo joined the MSc in Corporate Finance & Banking. He will be working at...