Impact Learning: How MSc in Marketing Management students are tackling the Internet of Things
Group SEB, a corporate sponsor of the MSc in Marketing Management programme, challenges students to discover new ways to market digitally connected products.
Written on 09 Oct 2017.
Who: Marie Chenna, Campus Manager and Mathieu Grousson, Project Manager Steam Stations of Groupe SEB
What: EDHEC Challenge Groupe SEB 2017, a business case presented to students of the MSc in Marketing Management programme about connected products and the Internet of Things.
Where: EDHEC Lille Campus
Truth: “Smart, connected products allow companies to form new kinds of relationships with customers, requiring new marketing practices and skill sets.” Harvard Business Review, November 2014
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About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the world’s top 20 business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. For business from birth and dedicated to business, EDHEC makes entrepreneurs for life, able to remodel or create successful businesses wherever they work.
EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
