Impact Learning: How MSc in Marketing Management students are tackling the Internet of Things

Group SEB, a corporate sponsor of the MSc in Marketing Management programme, challenges students to discover new ways to market digitally connected products.

Written on 09 Oct 2017.



Who:    Marie Chenna, Campus Manager and Mathieu Grousson, Project Manager Steam Stations of Groupe SEB

What:   EDHEC Challenge Groupe SEB 2017, a business case presented to students of the MSc in Marketing Management programme about connected products and the Internet of Things.

Where:  EDHEC Lille Campus

Truth:   Smart, connected products allow companies to form new kinds of relationships with customers, requiring new marketing practices and skill sets.” Harvard Business Review, November 2014




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