Group SEB, a corporate sponsor of the MSc in Marketing Management programme, challenges students to discover new ways to market digitally connected products.
Written on 09 Oct 2017.
Who: Marie Chenna, Campus Manager and Mathieu Grousson, Project Manager Steam Stations of Groupe SEB
What: EDHEC Challenge Groupe SEB 2017, a business case presented to students of the MSc in Marketing Management programme about connected products and the Internet of Things.
Where: EDHEC Lille Campus
Truth: “Smart, connected products allow companies to form new kinds of relationships with customers, requiring new marketing practices and skill sets.” Harvard Business Review, November 2014