Making Smart Decisions With Big Data: How Global Businesses Adapt to Local Markets

Alexander SIDORIN, MSc in Global Business, shares his experience meeting Mr. Mathieu PROUST, General Manager at UberEats. Read below to discover what advice he found valuable when starting a global business career.

 

Which MiM

is right for you?

Take this four-minute quiz to find out.

Start Quiz

 

Written on 15 Mar 2018.


 

Alexander Sidorin -EDHEC Business School

 

Mathieu PROUST, General Manager at UberEats, introduced our class to UberEats and how it uses data to make strategic business decisions. He shared with us the many career opportunities and benefits of working in a young and dynamic company that operates in global markets. 

One of the highlights of the presentation was learning about the importance of adapting to local markets.  According to Mr. Proust, it is crucial to success. For instance, specific geographic locations have different pricing algorithms and certain cities require different route planning. Indeed, a networked economy and digital intelligence enable companies to serve customers with maximum efficiency.

 

Visit the MSc  in Global & Sustainable Business programme page

 

Photo: Photo by Charles Deluvio on Unsplash

See Also

From finance to sustainable business
- 26-10-2021
Joëlle Kanyana decided to join EDHEC to shift her career from finance to sustainability...
Eiffel Excellence Scholarship: the most prestigious French scholarship you can get
- 21-10-2021
Mikhail Miroshnichenko joined EDHEC MiM Finance after his Bachelor’s degree in...
A Fulbright US Universities Delegation at EDHEC Business School
- 20-10-2021
On October 12th, 2021, EDHEC Business School hosted a presentation of its Masters and...
EDHEC Alumni from Day 1: a wide range of benefits
- 19-10-2021
EDHEC Alumni network is powerful. No wonder The Economist ranked it #2 in the world. We...