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Making Smart Decisions With Big Data: How Global Businesses Adapt to Local Markets

Alexander SIDORIN, MSc in Global Business, shares his experience meeting Mr. Mathieu PROUST, General Manager at UberEats. Read below to discover what advice he found valuable when starting a global business career.

Written on 15 Mar 2018.


 

 

Mathieu PROUST, General Manager at UberEats, introduced our class to UberEats and how it uses data to make strategic business decisions. He shared with us the many career opportunities and benefits of working in a young and dynamic company that operates in global markets. 

One of the highlight of the presentation was learning about the importance of adapting to local markets.  According to Mr. Proust, it is crucial to success. For instance, specific geographic locations have different pricing algorithms and certain cities require different route planning. Indeed, a networked economy and digital intelligence enable companies to serve customers with maximum efficiency.

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