Making Smart Decisions With Big Data: How Global Businesses Adapt to Local Markets
Alexander SIDORIN, MSc in Global Business, shares his experience meeting Mr. Mathieu PROUST, General Manager at UberEats. Read below to discover what advice he found valuable when starting a global business career.
Written on 15 Mar 2018.
Mathieu PROUST, General Manager at UberEats, introduced our class to UberEats and how it uses data to make strategic business decisions. He shared with us the many career opportunities and benefits of working in a young and dynamic company that operates in global markets.
One of the highlight of the presentation was learning about the importance of adapting to local markets. According to Mr. Proust, it is crucial to success. For instance, specific geographic locations have different pricing algorithms and certain cities require different route planning. Indeed, a networked economy and digital intelligence enable companies to serve customers with maximum efficiency.
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Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the world’s top 20 business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. For business from birth and dedicated to business, EDHEC makes entrepreneurs for life, able to remodel or create successful businesses wherever they work.
EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
