Cirque du Soleil, Patron of the EDHEC MSc in Creative Business
EDHEC MSc in Creative Business, which offers rigorous training for students wishing to work in the arts, culture, entertainment and leisure sectors, responds to the growing demand of business and social innovation talents in creative industries. Cirque du Soleil provides insights and inspiration to the students enrolled in the programme. The company is showcased in class, with EDHEC professors teaching a case study about the entertainment company. The relationship also generates creative business ideas for the company. From a group of street performers in 1984, Cirque du Soleil is now a major international organisation providing high-quality artistic entertainment. Its mission is to invoke the imagination, provoke the senses and evoke the emotions of people around the world. Cirque du Soleil’s International Headquarters in Montreal is the unique world-class creative laboratory where creators from all disciplines gather to collaborate on various creative projects.
For over 20 years, the EDHEC MSc in Creative Business has benefited from the expertise and excellence of EDHEC’s faculty and the support of prestigious patrons such as: