Thanks to the experience and knowledge gained at EDHEC I was able to marry my tech background with my love for culture. I am now working as a Design Thinking Expert at Accenture China because the MSc in Creative Business & Social Innovation programme cultivated my ability to think deeply about the creative process and to discover innovative ways of solving business problems. The programme successfully combines courses in culture, design, entertainment, art and innovation methods. I learned first-hand how arts, culture and the economy work together and I enhanced my creative confidence and business management capabilities. If you want to know where creativity comes from, you will find the answer in this programme.