French multinational communications and digital transformation partner, Publicis Groupe is the corporate sponsor of EDHEC’s MSc in Data Analytics and Artificial Intelligence. The Master’s programme gives students in-depth insights into the fields of digital transformation and artificial intelligence, backed up with data expertise, analytical proficiency and finely honed business decision-making skills.
Founded in 1926, Publicis Groupe is the world’s third-largest communications group by revenue. By seamlessly blending creativity and technology, the company is driving business transformation across the entire communications value chain. It believes its collaboration with EDHEC is an excellent fit.
“Publicis Groupe leverages its unique assets in data, creativity, media, consulting, technology and artificial intelligence to deliver big ideas that have a strong impact on how our clients engage with consumers in every dimension,” says Arthur Sadoun, Publicis Group CEO. “Publicis Groupe believes in the power of creativity, intelligence, and technology to pioneer change.”
Mr. Sadoun says his company’s aim is to be an “indispensable partner” to its clients in their own transformation by providing them with “seamless and agile access to its best-in-class expertise across the entire value chain”. The group’s partnership with EDHEC allows students to experience first hand the latest evolutions in solving business and customer issues.
"In this age of convergence and empowerment, Publicis aims to attract people who can help its clients reinvent themselves and guide them through their transformation, says Stéphane Bartolomucci, Human Resources Director at Publicis Sapient, the group’s digital entity. The company wants colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption", he says, and “EDHEC graduates are an obvious human-resource pool”.
“This partnership gives students a great opportunity to apply and learn quantitative and statistical skills, coupled with business knowledge and design and communications skills through Publicis consulting projects and keynote events,” says Florian Pelgrin, Programme Director of the MSc Data Analytics & Artificial Intelligence. “What’s more, students see the potential of artificial intelligence to transform business and understand that analysts, data scientists, data managers who are able to tell a story with data will be invaluable on the job market and in their companies.”