Ubisoft became EDHEC MSc in Marketing Management’s Concentration Entertainment & Services learning partner in 2019, but the story with the school of management is far older. Two of Ubisoft founders are EDHEC Alumni. As a learning partner, Ubisoft participates in the content: company visit, case study, keynote speakers. “The gaming industry is growing and its business model, its trends can be applied to other sectors. This is the main reason why I chose this learning partnership”, explains Professor Guergana Guintcheva, Programme Director. Students will meet with experts and recruiters of the company through case studies, masterclasses, networking events.