Francois CIVETTA and Solène DEL VECCHIO, M1 Business Management Track, share their insights on how the Pitch Academy improved their proficiency in public speaking and offer some winning tips to help you stand out from the crowd.
Written on 05 Jan 2018.
Pitch Academy is a core module offered in the Master in Management (MiM), Business Management track to help students discover, develop and hone their pitching skills. The course gives studentents hands-on experience and real-time feedback in presenting their ideas to key decision makers.
The semester long competition culminates in a grand finale event where 12 students compete to persuade the judges that their idea is the most convincing. This year the Pitch Academy was sponsored by Sapient Razorfish, and judged by Xavier BUREAU, Deputy General Manager of Sapient Razorfish. Students delivered their three-minute pitches around the theme: How to explain digital transformation to your grandmother.
Rehearse, rehearse, rehearse, this will never be said enough. Do not hesitate to change the script as you see fit, in order to make it even more audience-oriented. Finally, and that most certainly is the most difficult part to reach: let it go and abandon yourself. Being able to loosen up is essential. I believe when making a pitch, you should become comfortable giving of yourself and being vulnerable.
It takes confidence to accept that people might judge you. It is important to remain oneself no matter what. Expressing your authentic self allows the fear of judgement to disappear and frees you to focus your energy on poise, rhythm and eye contact with the audience.
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the world’s top 20 business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. For business from birth and dedicated to business, EDHEC makes entrepreneurs for life, able to remodel or create successful businesses wherever they work.
EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
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